Bud Light: BL & Browns Appliance Superstore by Wieden+Kennedy New York
Bud Light and the Cleveland Browns delivered the most epic Browns celebration last year when the Bud Light Victory Fridges unlocked, giving Cleveland fans the celebration they had been seeking for 635 days.
Bud Light and the Browns are back to make the wishes of every Browns fan a reality, announcing the opening of BL & Browns Appliance Superstore – a decked-out Browns-themed appliance superstore selling replica Victory Fridges in downtown Cleveland.
The BL & Brown’s Appliance Super Store will be opened for just two days, 3-4 September from 1-9pm at 1870 W 25th Street in Cleveland. Anyone who comes to the store will be able to purchase a Victory Fridge and will also receive a redemption code to stock the fridge with Bud Light.
To help introduce the store, Bud Light partnered with one of the Browns’ biggest fans and WWE Superstar The Miz, who last year had a fridge of his own and shared a live video of his excitement when his fridge unlocked in 2018. The Miz is starring in an exclusive infomercial about the pop-up shop that will air on local Cleveland television starting Friday, 30 August.
CLIENT: Bud Light
Agency: W+K NEW YORK
Executive Creative Directors
Brandon Henderson, John Parker
Head of Content Production
Brandon Pracht, Carina Polini, Kelly Mallory
Keri Catanzano, Joshua Christie
Associate Media Director
Head of Production
Director of Photography
Post Executive Producer
Dustin Bailey, Elise Dyck, Andrea Havis
The Mill NY
Justin Kell, Alexis Jo
The Mill NY
Duotone Audio Post
Leigh Ann Dykes