Bud Light: BL & Browns Appliance Superstore by Wieden+Kennedy New York
- Location:
Bud Light and the Cleveland Browns delivered the most epic Browns celebration last year when the Bud Light Victory Fridges unlocked, giving Cleveland fans the celebration they had been seeking for 635 days.
Bud Light and the Browns are back to make the wishes of every Browns fan a reality, announcing the opening of BL & Browns Appliance Superstore – a decked-out Browns-themed appliance superstore selling replica Victory Fridges in downtown Cleveland.
The BL & Brown’s Appliance Super Store will be opened for just two days, 3-4 September from 1-9pm at 1870 W 25th Street in Cleveland. Anyone who comes to the store will be able to purchase a Victory Fridge and will also receive a redemption code to stock the fridge with Bud Light.
To help introduce the store, Bud Light partnered with one of the Browns’ biggest fans and WWE Superstar The Miz, who last year had a fridge of his own and shared a live video of his excitement when his fridge unlocked in 2018. The Miz is starring in an exclusive infomercial about the pop-up shop that will air on local Cleveland television starting Friday, 30 August.
Credits
CLIENT: Bud Light
Agency: W+K NEW YORK
Executive Creative Directors
Karl Lieberman
Creative Directors
Brandon Henderson, John Parker
Copywriter
Chase Zreet
Art Director
Nik Reed
Head of Content Production
Nick Setounski
Executive Producer
Temma Shoaf
Producer
Molly McLafferty
Social Strategist
Connor Corr
Account Team
Brandon Pracht, Carina Polini, Kelly Mallory
Business Affairs
Keri Catanzano, Joshua Christie
Associate Media Director
N/A
PRODUCTION
Production Company
O Positive
Director
Spencer Riviera
Executive Producer
Ralph Laucella
Executive Producer
Marc Grill
Head of Production
Devon Clark
Producer
Devon Clark
Director of Photography
John Zilles
EDITORIAL
Editorial Company
JOINT NY
Editor
Giovanni Autran
Post Producer
Kari Ickert
Post Executive Producer
Renee Haar
GFX Artists
Dustin Bailey, Elise Dyck, Andrea Havis
Editorial Assistant
Brian Gladstone
VFX
VFX Company
The Mill NY
Bidding Producer
Clairellen Wallin
Production Coordinator
Mimi Milligan
VFX Lead
Blake Druery
Flame/VFX Artists
Justin Kell, Alexis Jo
TELECINE
Telecine Company
The Mill NY
Colorist
MIkey Rossiter
Executive Producer
Rochelle Brown
Producer, Color
Evan Bauer
MIX
Mix Company
Duotone Audio Post
Mixer
Andy Green
Executive Producer
Greg Tiefenbrun
PRINT PRODUCTION
Photographer
Kristin Gladney
Production Artist
Ricardo Robinson
Retouching
Chris McClelland
Print Producer
Leigh Ann Dykes
Art Buying
Pietro Clemente
