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Bud Light: BL & Browns Appliance Superstore by Wieden+Kennedy New York

Client: Bud Light
Date: Aug 2019
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Bud Light and the Cleveland Browns delivered the most epic Browns celebration last year when the Bud Light Victory Fridges unlocked, giving Cleveland fans the celebration they had been seeking for 635 days.

Bud Light and the Browns are back to make the wishes of every Browns fan a reality, announcing the opening of BL & Browns Appliance Superstore – a decked-out Browns-themed appliance superstore selling replica Victory Fridges in downtown Cleveland.

The BL & Brown’s Appliance Super Store will be opened for just two days, 3-4 September from 1-9pm at 1870 W 25th Street in Cleveland. Anyone who comes to the store will be able to purchase a Victory Fridge and will also receive a redemption code to stock the fridge with Bud Light.

To help introduce the store, Bud Light partnered with one of the Browns’ biggest fans and WWE Superstar The Miz, who last year had a fridge of his own and shared a live video of his excitement when his fridge unlocked in 2018. The Miz is starring in an exclusive infomercial about the pop-up shop that will air on local Cleveland television starting Friday, 30 August.


CLIENT: Bud Light

Agency: W+K NEW YORK

Executive Creative Directors

Karl Lieberman

Creative Directors

Brandon Henderson, John Parker


Chase Zreet

Art Director

Nik Reed

Head of Content Production

Nick Setounski

Executive Producer

Temma Shoaf


Molly McLafferty

Social Strategist

Connor Corr

Account Team

Brandon Pracht, Carina Polini, Kelly Mallory

Business Affairs

Keri Catanzano, Joshua Christie

Associate Media Director



Production Company

O Positive


Spencer Riviera

Executive Producer

Ralph Laucella

Executive Producer

Marc Grill

Head of Production

Devon Clark


Devon Clark

Director of Photography

John Zilles


Editorial Company



Giovanni Autran

Post Producer

Kari Ickert

Post Executive Producer

Renee Haar

GFX Artists

Dustin Bailey, Elise Dyck, Andrea Havis

Editorial Assistant

Brian Gladstone


VFX Company

The Mill NY

Bidding Producer

Clairellen Wallin

Production Coordinator

Mimi Milligan

VFX Lead

Blake Druery

Flame/VFX Artists

Justin Kell, Alexis Jo


Telecine Company

The Mill NY


MIkey Rossiter

Executive Producer

Rochelle Brown

Producer, Color

Evan Bauer


Mix Company

Duotone Audio Post


Andy Green

Executive Producer

Greg Tiefenbrun



Kristin Gladney

Production Artist

Ricardo Robinson


Chris McClelland

Print Producer

Leigh Ann Dykes

Art Buying

Pietro Clemente

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