Montblanc has partnered with Nepalese mountaineer Nimsdai Purja and star of Netflix’s 14 Peaks: Nothing is Impossible documentary for the latest installment of its ‘What Moves You, Makes You’ campaign.
Creative agency Wieden+Kennedy Amsterdam has worked with the watchmaker to produce a series of films and key imagery launching online, in Montblanc stores and across its social media platforms.
In 2019 Purja broke the world record for climbing 14 8,000-feet peaks in just seven months. The brand films center on three states of mind that push Purja to complete his climbs: fear, commitment and motivation.
Since Purja already has a Netflix film and has written a book, Montblanc wanted to find an angle that was “additive” and show a side of him that hadn’t been heard before.