Mondelēz: advert-top-1 by Wieden+Kennedy & Lobo
- Location:
Chocolate, caramel and crunchy bits create havoc in an animated campaign for Mondelez’s Lacta 5Star chocolate bar.
International creative studio Lobo worked with Wieden+Kennedy São Paulo to craft a sugar-coated world in the campaign, ‘Chocolate World’ for the confectionary treat. In the six spots, a cocoa community is assaulted by torrents of extra-terrestrial cookies wreaking graphic cartoon havoc on the citizens below.
Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar, which blends the three ingredients.
Credits
Title - The Marvelous World of Chocolate
Client - Mondelez
Produto/Product - Lacta 5STAR
Agency - Wieden+Kennedy São Paulo
Executive Creative Director - Renato Simões, Eduardo Lima
Head of Art - Bruno Oppido
Copywriter - Rafael Melo
Art Director - José Ferraz, Felipe Paiva
RTV/Agency - Regiani Pettinelli, Rafael Messias
Planner - Luana Azeredo, Lais Sangalo
Account - Daniela Glicenstajn Elkis, Vinícius Lopes, Isabelle Garcia, Bianca Olmos
Media - Alexandre Ugadin, Rachid Antun, Lais Folsta, Silvio Serpico
Social Media/ - Carolina Siper, Emily Rheded, Julia Garcia, Ana Veiga
Client Approval - Natalie Delgado, Adriana Nogueira, Bruna Bertão
Animation: LOBO
Director: Mateus de Paula Santos & Nando Cohen
Account Manager: Thaís Lopes, Márcia Guimarães
CG Director: Maurício Löbel
3D Post Producer: Cintia Miura
Storyboard & Animatic: Marcos Felix Llussá, Wilson F N Panassi, Tony Soares, Chan Tong Concepts: Marcos Felix Llussá, Wilson F N Panassi, Marcelo Souto, Fernanda Oliver, Alexandre Eschenbach, Márcio Guerra
Modeling: Bruno Saber, Lucas Lira, Guto Sposito, Marcos Smirkoff, Leonardo Rezende, Felipe Bassi, Duda Rodrigues, Natan Zuanaci
Textures: Bruno Saber, Lucas Lira, Natan Zuanaci, Marinho Silva
Rigging: Flávio Castello, Alexandre Cabral, Felipe Gimenes
3D Animation: Stephanie Kajimoto, Daniel "Bahia" Figueirêdo, Victor Dinis, Raphael Vinicius Silva, Jorge Zagatto, Daniel Alvite
Simulation: Lucas Stringhetti, Gabriel Tavolaro, Christye Lira
Render: Marinho Silva, George Damiani
Composition: Maurício Löbel
Color Correction: Letícia Blanco
2D Animation: Felipe Silva, Estevão Santos, Dênis Milani Adriano
Editor: Herbert Gondo Tachibana
Producer: Priscila Conde
Post Producer: Clara Morelli, Michelle Vinotti, Helena Jardim
