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McDonalds: The BTS Meal by Wieden+Kennedy

Client: McDonalds
Date: Apr 2021
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While Burger King's advertising is intent on bringing its competition down, McDonald's likes to dip its brand into celebrity culture.

This week (19 April) it announced 'The BTS Meal' - a new signature order it is creating in collaboration with the world's biggest pop band.

An evolution of its 'Famous Orders' program, which is inspired by the 'simple truth that no matter how famous you are, everyone has a McDonald's order'. Previous partnerships have seen McDonald's team up with Travis Scott and J Balvin.