Lurpak: Where There Are Cooks, There Is Hope by Wieden+Kennedy

Lurpak is launching a campaign to encourage people across the globe to take up their spatulas and cook good food from scratch.

In 2020, we all know what it feels like to have the weight of the world resting upon our shoulders. And yet, heroes are closer to home than we thought.

Further cementing Lurpak’s reputation as the Champion of Good Food, the campaign reminds us that every moment in the kitchen is an opportunity to make a difference, and a cooks’ impact on the world can be greater than we think -‘Where There Are Cooks, There Is Hope’.