Tyrrells: advert-body-3 by Wieden+Kennedy London
- Location:
Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media.
Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures that grace its packets of crisps by giving them a voice – step forward actor and impressionist Peter Serafinowicz.
Conceived by Wieden+Kennedy London, the off the wall campaign goes all out to play up the absurd lengths to which the Herefordshire crisp maker will go to in order to create the perfect snack.
Credits
Creative Directors
Dan Norris, Ray Shaughnessy
Creatives
Adam Newby, Will Wells, Greg Kouts
Executive Creative Directors
Tony Davidson, Iain Tait
Account Director
Will Hunt
Planning Director
Andy Wright
Creative Producer
Maisie Willoughby
TV Producer
Jo Charlesworth
TV PRODUCTION
Production Company
Dog & Rabbit
Director
Dog & Rabbit
Producer
Dog & Rabbit
Music+Sound Company
Wave Music / Brains & Hunch
Sound Designer
Aaron Reynolds / Chris Branch
Voiceover Artist
Peter Serafinowicz