TK Maxx: Ridiculous Possibilities - Biker Ballet by Wieden+Kennedy London
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From the joys of biker ballet to the benefits of face cream in space, the new Autumn/Winter campaign from TK Maxx reveals how the labels-for-less retailer’s combination of designer brands at outrageous prices can take shoppers even further into the world of Ridiculous possibilities.
The second fully-integrated campaign built upon the Ridiculous possibilities brand platform includes two eye-catching TVCs shot in stunning, cinematic style.
Credits
Creatives:Mark Shanley and Paddy Treacy
Instore and Digital Creative: TK Maxx (In-house)
Media Agency: Mindshare
PR Agency: Ogilvy PR
Experiential Agency: Engergy
Translations: Hogarth
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