Client: TK Maxx
Date: Nov 2021
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Retailer TK Maxx has teamed up with Wieden+Kennedy London to create a joyful Christmas spot that will have you rockin’ around the tree.

The overall theme is taking ‘Christmas To The Maxx’ and the campaign aims to capture the spirit of making this holiday season feel extra special.

The ad tells the story of an unexpected hero, an awkward teenage boy called Laurie getting ready to perform at a Christmas comeback concert in his local town hall. Laurie’s skills soon become apparent when he performs a special cover of Walk This Way by legendary rock band Aerosmith.

This is the sixth year TK Maxx has worked with Wieden+Kennedy London and the TV campaign will also be supported with print, digital, social and PR, and a pan-European partnership with TikTok.