Sainsbury's: Proudly Doing Our Bit by Wieden+Kennedy London
- Location:
Sainsbury's is marking 150 years in the business with a fantastical TV ad which sees the brand reflect on its heritage.
The ad sees the grocer celebrate how it's been 'Proudly Doing Our Bit' over the years via the creation of a colourful cake that embodies its values, starting with the opening of the very first store in London's Drury Lane.
The video, created by Wieden+Kennedy London, shines a spotlight on why Mary Ann and John James Sainsbury opened doors in in 1869 — to provide one of the poorest areas of the capital with good value, quality food. It then zooms right into the modern day, showing how the grocer has supported the likes of Comic Relief.
Credits
Wieden+Kennedy
Creative Director: Dan Norris & Ray Shaughnessy
Creatives: Florence Deary & Ruby Norman-Curran
Executive Creative Directors: Tony Davidson & Iain Tait
Group Account Director: Katherine Thomson
Account Director: Mike Waywell & William Smith
Account Manager: Johno Fagan
Account Executive: Oliver Mitchell
Communications Planning Director: Lee Ramsay
Planning Director: Andy Wright
Planner: Rory Foster
TV Producer: Tom Dean
Project Director: Mark D’Abreo
Creative Producer: Rebecca Herbert & Emily Khoury
Design Director: Karen Jane
Designers: Phil Rosieur, Jackie Hudson & Kyle Ellis
Motion/Animation Designer: Tom Pounder
Studio Artworker: Ross Bennett
Studio Manager: David Brodie
Agile Films
Director: Noah Harris
Executive Producer: Myles Payne
Producer: Cathy Hood
Character Design and Animation: Feed Me Light
Animation Producer: Ryan Goodwin Smith & Daniela Hornskov Sun
Director of Photography: Patrick Meller
Production Designer: James Hatt
Costume Designer: Stasya Monastyrska
Editorial Company: Final Cut
Editor: James Rosen
VFX Company: Nineteen Twenty
VFX: Producer: David Keegan
2D Lead: Ludo Fealey
Grade: Duncan Russell @ Free Folk
Service Production Company: Radioaktiv Film
Line Producer: Ira Nepomenko
Composer: Alex Baranowski
Mix Company: String and Tins
Sound Design + Mix: Jim Stewart
Print Production
CGI production: Co Feed Me Light
Post Production: Stanleys Post
