Sainsburys: advert-body-1 by Wieden+Kennedy London

Sainsbury’s creep it real in campaign to promote their range of Halloween products. The film is directed by Mike Waring, the animation director of Wes Anderson’s acclaimed Isle of Dogs.

In true Wes Anderson style, the film, created with Wieden+Kennedy London, is a stop-frame animation. Following a petrified pumpkin, the animation is crafted by another of Anderson’s entourage; Andy Gent, the man who created the puppets for a number of his award-winning films.

The film kicks off with the timid pumpkin getting quite the fight, as a bodiless wolf makes his presence heard with a long ‘Aarwoooo’ which scatters across the screen in the famous Sainsbury's orange font.

After a spider drops down to his periphery, the animation then escalates into a big spooky scene, as the pumpkin gets increasingly frightened by the products that surround him.

Two haunting skeleton’s slap a pair of goggly glasses over the vegetable’s carved out eyes, before his lid is lifted, dispelling a flutter of bats that fly around the darkened background. Out emerges a big hairy spider, which wriggles, and jiggles; all to highlight the fact that you can 'find surprisingly strange thing's' at Sainsbury this Halloween.

The madness is heightened by the 1990s TV Theme song ‘Round the Twist’ which the pumpkin lip-syncs. Instilling a sense of nostalgia, if anyone remembers the abnormal show, it was anything out of the ordinary.