Creative Transformation Festival now Live

14 - 18 JuneIn partnership with Unruly

The art, science and brilliance of engaging video ad creative

Rebecca Waring

VP insights & solutions

Les Seifer

vice president, head of creative

Nike: New Heights: London by Wieden+Kennedy London

Client: Nike
Date: May 2021
Your Vote
Overall Rating
Opps, please vote again
8 votes

Nike and Wieden+Kennedy London have created a 22-minute documentary film, to be streamed on All 4, marking the first time Nike has teamed up with Channel 4.

The documentary follows a young Londoner, Tu'Shea who grew up caring for his mum and has struggled with self-doubt his entire life. To help him combat that, with Nike he took on a challenge to conquer his fears through sport. He has 30 days to find his confidence.

Along the way, he is mentored by top athletes from across the sporting spectrum including footballer, Adebayo Akinfenwa, world champion heptathlete, Katarina Johnson-Thompson, Gloves Not Gunz coach, Precieux Noke and elite diving coach, Sam Buck.

The documentary is an expression of Nike's new global platform, Play New.