The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Malibu
Date: Apr 2022
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Rum-based drink Malibu, alongside creative agency partner Wieden+Kennedy London, has just dropped a sun-soaked campaign encouraging everyone to get into the summer mindset and live life to the fullest.

Directed by award-winning filmmaker Dave Meyers, ‘Welcome to Malibu’ features a young woman riding into the beachside town on a motorcycle that magically transforms into a horse. Along the way, she encounters a range of different upbeat characters in the colorful town as a rendition of Carly Rae Jepson’s Call Me Maybe plays in the background.