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Lurpak: Smoooth by Wieden+Kennedy London

Client: Lurpak
Date: Jun 2018
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Arla Foods is launching Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge, with a multi-channel advertising campaign created by Wieden+Kennedy London.

The spot, debuting during the 3 June final of ITV 1’s Britain’s Got Talent, builds on the reputation of Lurpak as the 'Champion of Good Food'. With Lurpak Softest, even a rushed moment can be a time to master food, which the ad proves with a continuous smooth spread.

Smoooth is directed by This Girl Can's Kim Gehrig via Somesuch, with VFX by Time Based Arts and sound handled by Twenty Below.

Credits

Lead Client Name

Elena Marchenko

Päivi Piirala

W+K LONDON

Creative Director

Carlos Alija & Laura Sampedro

Creatives

Juan Sevilla & Mico Toledo

Executive Creative Directors

Iain Tait & Tony Davidson

Group Account Director

Paulo Salomao

Account Director

James McHoull

Account Manager

Pat Nally

Planner

Indiana Matine

TV Producer

James Laughton

Print Producer

Amy Leach

Head of Business Affairs

Helena Tomas

Business Affairs Manager

Becky Day

TV PRODUCTION

Production Company

Somesuch

Director

Kim Gehrig

Executive Producer

Seth Wilson

Producer

Jacob Swan Hyam

Line Producer

Rebecca Sykes

Director of Photography

Daniel Landin

1st AD

Jez Oakley

Food Creative

Katie Giovanni

Editorial Company

Trim

Editor

Tom Lindsay

VFX Company

Time Based Arts

Producer

Chris Aliano

Colourist

Simone Grattarola

VFX Supervisor

Francois Roisin

Lead Flame Artist

Stephen Grasso

Flame Artist

Adam Paterson

Nuke Artist

Linda Cieniawska

3D Artists

Federico Vanone & Federico Guzzardo

Music Company

Twenty Below

Producer

Emily Pritchard

Composer

Matt Tamsedge

Sound Company

750mph

Sound Designer

Sam Ashwell

Producer

Mary-Ann D’Cruz

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