Lurpak: advert-body-1 by Wieden+Kennedy London
- Location:
Arla Foods is launching Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge, with a multi-channel advertising campaign created by Wieden+Kennedy London.
The spot, debuting during the 3 June final of ITV 1’s Britain’s Got Talent, builds on the reputation of Lurpak as the 'Champion of Good Food'. With Lurpak Softest, even a rushed moment can be a time to master food, which the ad proves with a continuous smooth spread.
Smoooth is directed by This Girl Can's Kim Gehrig via Somesuch, with VFX by Time Based Arts and sound handled by Twenty Below.
Credits
Lead Client Name
Elena Marchenko
Päivi Piirala
W+K LONDON
Creative Director
Carlos Alija & Laura Sampedro
Creatives
Juan Sevilla & Mico Toledo
Executive Creative Directors
Iain Tait & Tony Davidson
Group Account Director
Paulo Salomao
Account Director
James McHoull
Account Manager
Pat Nally
Planner
Indiana Matine
TV Producer
James Laughton
Print Producer
Amy Leach
Head of Business Affairs
Helena Tomas
Business Affairs Manager
Becky Day
TV PRODUCTION
Production Company
Somesuch
Director
Kim Gehrig
Executive Producer
Seth Wilson
Producer
Jacob Swan Hyam
Line Producer
Rebecca Sykes
Director of Photography
Daniel Landin
1st AD
Jez Oakley
Food Creative
Katie Giovanni
Editorial Company
Trim
Editor
Tom Lindsay
VFX Company
Time Based Arts
Producer
Chris Aliano
Colourist
Simone Grattarola
VFX Supervisor
Francois Roisin
Lead Flame Artist
Stephen Grasso
Flame Artist
Adam Paterson
Nuke Artist
Linda Cieniawska
3D Artists
Federico Vanone & Federico Guzzardo
Music Company
Twenty Below
Producer
Emily Pritchard
Composer
Matt Tamsedge
Sound Company
750mph
Sound Designer
Sam Ashwell
Producer
Mary-Ann D’Cruz