Honda: Feel More by Wieden+Kennedy London
- Location:
Honda is taking drivers closer to the road than ever before in its thrilling new pan-European Civic campaign, created with Wieden+Kennedy London.
The new campaign is spearheaded by a 60-second TVC, 'Feel More', which shows that the closer you are to the road, the more you feel. Exploring the drive from a ground-up perspective, the visceral film showcases the low and sporty Civic, designed for people who truly love to drive.
Directed by Juan Cabral, who has previously created work for brands including Apple, Ikea and Cadbury, the spot celebrates Civic’s low driving position which makes the driver feel plugged into the car and the road for a more intense experience. What starts as a seemingly ordinary journey to the supermarket becomes a heightened trip of epic proportions.
The campaign, which is launching across Europe, is supported by out-of-home and social advertising.
Credits
Client
Honda
W+K LONDON
Creative Director
Joe De Souza
Creatives
Max Batten, Pete Browse
Executive Creative Directors
Tony Davidson, Iain Tait
Group Account Director
Nick Owen
Account Director
James McHoull, Sam Hunton
Planner
Georgia Challis
TV Producer
Matt Ellingham
TV Production Assistant
Aran Patterson
TV PRODUCTION
Production Company
MJZ
Director
Juan Cabral
Production Company Producer
Sookie Foster
Editor
Russel Icke
VFX Company
TBA
Sound Company
750mph
Sound Designer
Sam Ashwell
