Finish Powerball: Heartbreak/Ageing by Wieden+Kennedy London
- Location:
Short Rationale: The latest work, titled ‘Powerball Versus Life,’ demonstrates that the Finish Powerball is robust enough to take on the dirty dishes produced by landmark life events. Viewing ‘Ageing’ and ‘Heartbreak’ through Finish’s charmingly dish‐obsessed lens, the campaign focuses on moments when the Finish Powerball must take on the dishes produced by life’s many turmoils and messy moments.
‘Ageing’ and ‘Heartbreak’ are respectively examined by the dishes they create. ‘Ageing’ is defined by tough, sticky, birthday cake‐streaked plates, while ‘Heartbreak’ leads to dishes streaked with gooey, difficult to clean comfort food residue. Told not from the human perspective, but from a dishwashing point‐of‐view, each new TVC sees the Powerball taking on life’s dishwashing challenges and proving that it is well‐equipped to deal with them. A natural progression from ‘Dishes’ and ‘Glasses,’ the latest TVCs explores the inevitable moments dirty dishes pile up, and how Powerball tackles life’s dirty dishes.
Credits
Executive Creative Director: Carlos Alija, Laura Sampedro
Creative Director: Ben Everitt
Copywriter: Sophie Bodoh
Additional Credits: Group Account Director: Nick Owen
Account Director: Sophy Woltman
Account Manager: Holly Baker-Cliff
Head of Planning: Paul Colman
Planning Director: Tom Lloyd
TV Producer: Michelle Brough
Production Company: Riff Raff
Director: Canada
Executive Producer: Matthew Fone
Line Producer: Cathy Hood
Director of Photography: Oscar Faura
Editorial Company: Trim
Editor: Dominic Leung
VFX Company: Time Based Arts
VFX Supervisor: Luke Todd
Flame Artist: Luke Todd
VFX Producer: Chris Aliano
Colourist: Simone Grattarola
Music+Sound Company: Siren (Music), Factory (Sound)
Composer: Alex Baranowski
Sound Designer: Jon Clarke
Producer: Becs Bell
Mix Company: Factory
Mixer: Jon Clarke