The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2016
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Short Rationale: The latest work, titled ‘Powerball Versus Life,’ demonstrates that the Finish Powerball is robust enough to take on the dirty dishes produced by landmark life events. Viewing ‘Ageing’ and ‘Heartbreak’ through Finish’s charmingly dish‐obsessed lens, the campaign focuses on moments when the Finish Powerball must take on the dishes produced by life’s many turmoils and messy moments.

‘Ageing’ and ‘Heartbreak’ are respectively examined by the dishes they create. ‘Ageing’ is defined by tough, sticky, birthday cake‐streaked plates, while ‘Heartbreak’ leads to dishes streaked with gooey, difficult to clean comfort food residue. Told not from the human perspective, but from a dishwashing point‐of‐view, each new TVC sees the Powerball taking on life’s dishwashing challenges and proving that it is well‐equipped to deal with them. A natural progression from ‘Dishes’ and ‘Glasses,’ the latest TVCs explores the inevitable moments dirty dishes pile up, and how Powerball tackles life’s dirty dishes.

Credits

Executive Creative Director: Carlos Alija, Laura Sampedro

Creative Director: Ben Everitt

Copywriter: Sophie Bodoh

Additional Credits: Group Account Director: Nick Owen

Account Director: Sophy Woltman

Account Manager: Holly Baker-Cliff

Head of Planning: Paul Colman

Planning Director: Tom Lloyd

TV Producer: Michelle Brough

Production Company: Riff Raff

Director: Canada

Executive Producer: Matthew Fone

Line Producer: Cathy Hood

Director of Photography: Oscar Faura

Editorial Company: Trim

Editor: Dominic Leung

VFX Company: Time Based Arts

VFX Supervisor: Luke Todd

Flame Artist: Luke Todd

VFX Producer: Chris Aliano

Colourist: Simone Grattarola

Music+Sound Company: Siren (Music), Factory (Sound)

Composer: Alex Baranowski

Sound Designer: Jon Clarke

Producer: Becs Bell

Mix Company: Factory

Mixer: Jon Clarke