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KFC: What's for Dinner? by Wieden+Kennedy

Client: KFC
Date: Aug 2018
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Kentucky Fried Chicken (KFC) has tapped yet another star to promote its brand dressed as Colonel Sanders – former Seinfeld star Jason Alexander.

Alexander dons the Colonel Harland Sanders white suit, wig and beard combo to promote the KFC's $20 Fill Ups, available in four different varieties, and he does it without saying a word. Instead he’s the borderline creepy star of a spot that plays exactly like a cheesy sitcom theme from the 80s.

The 60-second spot by Wieden+Kennedy features an upbeat tune singing Alexander’s Colonel’s arrival at a perfect 80s family home. In it, the song first asks ‘What’s for Dinner?’ before introducing the latest Colonel. The happy family welcomes him in as he brings chicken for dinner. But, as the song continues, they don’t want him to leave after dinner, so they play Pictionary, and then slowly make him part of the family.

The Colonel is seen helping with auto repairs (by handing a drumstick rather than a wrench), having phone chats with the teenaged daughter, offering chicken whenever chores don’t get done, and throwing chicken rather than baseballs in a game of catch.

Things really get weird when the Colonel starts becoming members of the neighborhood and family, like the postman, nosy neighbor and eventually the mom, dad and the couch.

Alexander gets a chance to speak on a version that promotes the $20 Fill Ups as he carries in a ridiculously large tray with overly long arms.

Credits

Client: KFC

Agency: Wieden+Kennedy Portland

Executive Creative Director: Eric Baldwin

Executive Creative Director: Jason Bagley

Creative Director: Jarrod Higgins

Creative Director: Freddie Powell

Art Director: Matthew Carroll

Art Director: Danielle Delph

Copywriter: Mike Egan

Copywriter: Ansel Wallenfang

Executive Producer: Heather Smith Harvey

Director of Craft, Film: Ben Grylewicz

Producer: Melissa Nagy

Brand Management: Jesse Johnson

Brand Management: Rob Archibald

Brand Management: Kimmy Cunningham

Brand Management: Meg Riehl

Brand Management: Steve Smith

Strategy: Britton Taylor

Strategy: Scott Woodhouse

Strategy: Matt Hisamoto

Director of Business Affairs: Amber Lavender

Business Affairs Manager: Maureen Doyle

Creative Operations Manager: Jane Monaghan

Studio Design: Mike Weihs

Studio Design: Corey Bade

Studio Design: Patrick Nistler

Studio Design: Fazel Sayeh

Design Retouching: Frazer Goodbody

Design Retouching: Saskia Thompson

Art Producer: Andrea Bakacs

Print Producer: Denise Hanggi

Production Company: MJZ

Director: The Perlorian Brothers

Executive Producer: Eriks Krumins

Line Producer: Josh Porter

Director of Photography: Neil Shapiro

Editorial Company: Joint

Editor: Steve Sprinkel

Assistant Editor: Kristy Faris

Post Producer: Catherine Liu

Executive Producer: Leslie Carthy

VFX Company: Joint

VFX Supervisor: MB Emigh

Lead Flame Artist: MB Emigh

Flame Artist: Leif Peterson

Flame Artist: Noah Poole

Flame Artist: Pilon Lectez

Executive Producer: Alex Thiesen

Mix and Sound Company: Joint

Mixer: Noah Woodburn

Color: Joint

Colorist: Jasmine Vazquez

Music: APM

Original Music: New Math

Composer: Chip Jenkins

Executive Producer: Kala Sherman

Producer: Jake Falby

Creative Director: Ray Loewy

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