KFC: advert-top-1 by Wieden+Kennedy

KFC’s latest marketing ploy has come in the form of scratch-and-sniff Valentine’s Day cards that smell like fried chicken.

The cards are promoting KFC’s $10 Chicken Share meal, which the brand says is “perfect for two.” Featuring the chain’s iconic Colonel Sanders mascot, the Valentine’s Day cards are available in participating restaurants across the US starting today for those who purchase the $10 Chicken Share.

The company has also partnered with gif search engine Tenor to create a series of animated KFC-themed gifs that can be shared on messaging apps.