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KFC: Rudy II by Wieden+Kennedy

Client: KFC
Date: Sep 2019
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Plenty of actors have played Colonel Sanders over the years, but as Sean Astin takes over the role, he does so playing two roles – the Colonel and his iconic underdog character from the film Rudy.

Astin stars in ‘Rudy II’ in a chicken-fried spoof of the original Rudy. In it, Astin is seen hoisted on his teammates’ shoulders in what looks like the end of the 1993 movie. It moves on from there as he sees a fan with a bucket of KFC and has an idea of what he wants for his future.

Astin as Rudy tells his coach that when he finishes college, he wants to be the Colonel. He is urged on, donning a ‘chicken’ jacket and training as hard as he can. He puts on a football uniform with Sanders on the jersey, then attaches the gray wig, mustache and glasses and leads his team on to the field. As the action goes slo-mo, the voice and text-over says “Rudy II: He’s Colonel Sanders now.”


Wieden+Kennedy, Portland

Executive Creative Directors: Jason Bagley, Eric Baldwin Creative Directors: Jarrod Higgins, Lawrence Melilli

Art Director: Katie Willis Copywriter: Ryan Snyder

Executive Producer: Heather Smith Harvey Senior Producer: Jennifer Fiske

Brand Management: Jesse Johnson, Kimmy Cunningham, Aparna Battoo, Spencer Crain Strategy: Britton Taylor, Matt Hisamotto, Andrew Clayton, Becca Ramos

Business Affairs Managers: Amber Lavender, Nestor Gandia Creative Manager: Jane Monghan, Lauren Walker

Studio Design: Amy Streger, Victoria Tengblad-Kreft, Patrick Nistler, Dave Hagen, Chris Streger Print Producer: Denise Hanggi


Production Company: Arts & Sciences Director: Mike Warzin

Executive Producer: Mal Ward Line Producer: Kristin Porter

Director of Photography: Alex Disenhof


Editorial Company: Joint

Editor: Tommy Harden (Rudy II: He’s Colonel Sanders Now); Dylan Sylwester (Free Cake- Argument) Post Producer: Chris Girard

Executive Producer: Lesley Carthy


VFX Company: Jamm

VFX Supervisor / Lead CG: Andy Boyd

VFX Supervisor / Lead Flame Artist: Jake Montgomery Lead Flame Artist: Brian Hajek

Flame Artist : Graziella Gandolfi Flame Artist : Patrick Munoz Flame Artist: Michael Do Flame Artist: Michael Vaglienty CG Artist : Ben Martin

Producer: Ashley Greyson Production Coordinator : Anna Dood Executive Producer : Asher Edwards


Color: CO3 Colorist: Tom Poole

Color Producer: Alexandra Lubrano


“The Final Game” from Rudy (Original Motion Picture Soundtrack)

Sound Design and Mix


Sound designer and Audio mixer: Noah Woodburn

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