Jordan: advert-body-1 by Wieden+Kennedy
- Location:
Remaking the iconic 'Wings' image of Michael Jordan with a different player deserves respect, and that's easy to come by with WNBA star Maya Moore.
The Minnesota Lynx champion is arguably one of the best to play the sport, and a highlight reel accompanies the uncovering of the image. The 60-second spot, 'Maya Moore Wings,' launched during the WNBA opening game as Moore received her fourth WNBA title ring Sunday night.
The film, directed by Nabil Elderkin, shows Moore recreating the photo while revisiting her career highlights, including childhood footage obtained from Maya’s mother from an in-person visit to Georgia.
The soundtrack to the spot is Nina Simone's Feeling Good, remade by Amber Mark, which evokes the feeling of a new dawn for Moore. In the final seconds of the film, you hear the words of Michael Jordan himself, reworking the quote: "No bird soars too high if she soars with her own wings," which was a line edited from the original poster).
The spot launched on brand Jordan's social channels, on the Nike + Snkrs app, and is accompanied by out of home features in New York, Los Angeles and outside of the newly renovated Target Center in Minnesota.
Credits
CLIENT - Jordan
PROJECT NAME - WINGS
CLIENT CONTACT - Desmond Marzette
LAUNCH DATE - 05/20/2018
W+K NEW YORK
Executive Creative Director - Karl Lieberman
Creative Directors - Caleb Jensen, Jimm Lasser
Art Director - Lawrence Melilli
Copywriter - Matt Mulvey
Head of Integrated Production - Nick Setounski
Executive Producer - Orlee Tatarka
Account Team - Jordan Muse, Liz Lindberg, Ashley Pratt
Brand Strategist - Brandon Thornton, Aya Watanabe
Social Strategist - Jessica Breslin
Art Producer - Pietro Clemente
Business Affairs Manager - Justine Lowe, Lindsey Timko, Brit Freyer
Media Planning - Karlo Cordova, Branden Bouvia, Chad Muratev
Traffic Managers - Sonia Bisono
Project Manager - Kristin Daly/Carly Lissik
Director of Art Production - Deb Rosen
Head of Business Affairs - Patrick O’Donoghue
PRODUCTION
Production Company - RESET
Director - Nabil
Executive Producer - Deannie O’Neil
Line Producer - Leslie Vaughn
Director of Photography - Darius Khondji
EDITORIAL
Editorial Company - Joint Editorial
Executive Producer - Michelle Carmen
Editor - Tommy Harden
Producer - Renee Haar, Aly Ryan
Assistant Editor - Stephen Nelson
VFX
VFX Company - Bonfire VFX
Flame Artists - Brendan O’Neil, Pierina Bustamante
SOUND MIX
Mix Company - Joint Editorial
Mixer - Noah Woodburn
Audio Assistant - Natalie Huizenga
Executive Producer - Leslie Carthy
MUSIC: “FEELING GOOD”
Music House - Walker
Executive Producer - Sara Matarazzo
Composer - Christopher Keyes
Vocalist - Amber Mark
Vocal Arrangement - Amber Mark
COLOR GRADE
Color Company - Co3
Colorist - Tom Poole
Assistant Colorist - Jenny Montgomery
Producer - Alexandra Lubrano
PHOTOGRAPHY
Photographer - Carlos Serrao
