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Intuit TurboTax: All People Are Tax People Remix by Wieden+Kennedy

Date: Jan 2020
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TurboTax has unveiled 'All People Are Tax People Remix,' a music video styled film that will air during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us - football, family, food and, of course, taxes.

'All People Are Tax People Extended Remix' is an original full-length song and music video recognizing the idea that taxes are something we all have in common. The song pays tribute to Bounce music with its repetition, high energy and southern style roots, and is brought to life on film featuring a diverse array and reflection of the American people.

A culmination of the TurboTax 'All People Are Tax People' campaign that debuted earlier this year, the TurboTax Super Bowl LIV spot takes on a celebratory tone inspiring and empowering fans to file their taxes in a fun and playful way.

A 45-second version of 'All People Are Tax People Remix' will air during the broadcast of the game. This is complemented by an integrated multi-channel campaign across digital, social and high-reach media.

The commercial was created in partnership with independent advertising agency Wieden+Kennedy, the film was directed by the artist and filmmaker, Calmatic, and the track created by W+K creative team in partnership with Walker Music.

Credits

CLIENT

Intuit Turbo Tax

CLIENT

Mary-Ann Somers - SVP Marketing

Cathleen Ryan - VP Marketing, Advertising

Danielle Roark - Group Marketing Manager, Brand Advertising

Whitley Diffin - Marketing Manager, Brand Advertising

W+K PORTLAND

ECDs

Jason Bagley + Eric Baldwin

Creative Directors

Patty Orlando + Kevin Jones

Art Director

Derrick Ho

Copywriter

Yahkeema Moffitt

Director of Production

Matt Hunnicutt

Director of Film/Director or Art

Ben Grylewicz

Agency Producer

Ricara Stokes

Strategic Planning

Angela Jones + Chirstian Clay

Media/Comms Planning

Kim Sizemore + Paul Graham

Account Team

Tobey Bennett, Madeline Parker + Juliana Cole

Business Affairs

Laura Caldwell + Maggie Harasyn

Broadcast Traffic

Jesus Garcia + Zac Rosevear

PRODUCTION

Production Company

Prettybird

Director

Calmatic

Executive Producer

Suzanne Hargrove

Director of Production

Tracy Hauser

Line Producer

James Graves

Director of Photography

Billy Pena

Production Design/Art Direction

Carlos Laszlo

EDITORIAL

Editorial Company

Exile

Editor

Kyle Brown

Assistant Editor

Vanessa Yuille

Post Producer

Lauren Pullano

Post Executive Producer

CL Weaver

VFX

VFX Company

Joint

VFX Supervisor

Leif Peterson

Flame Artists

Edward Lopez

VFX Producer

Sarah Usmen

VFX Executive Producer

Nirad "Bugs" Russell

COLOR

Company

CO3

Colorist

Sean Coleman

ORIGINAL MUSIC

Music Company

Walker

Executive Producer

Sara Matarazzo

Producer

Danielle Soury

Track/Artist

“All People Are Tax People"

SOUND DESIGN

Sound Designer/Company Name

Noah Woodburn/Joint

MIX

Music/Sound/Mix Company

Joint

Audio Mixer/Sound Engineer

Noah Woodburn