Intuit TurboTax: All People Are Tax People Remix by Wieden+Kennedy
- Location:
TurboTax has unveiled 'All People Are Tax People Remix,' a music video styled film that will air during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us - football, family, food and, of course, taxes.
'All People Are Tax People Extended Remix' is an original full-length song and music video recognizing the idea that taxes are something we all have in common. The song pays tribute to Bounce music with its repetition, high energy and southern style roots, and is brought to life on film featuring a diverse array and reflection of the American people.
A culmination of the TurboTax 'All People Are Tax People' campaign that debuted earlier this year, the TurboTax Super Bowl LIV spot takes on a celebratory tone inspiring and empowering fans to file their taxes in a fun and playful way.
A 45-second version of 'All People Are Tax People Remix' will air during the broadcast of the game. This is complemented by an integrated multi-channel campaign across digital, social and high-reach media.
The commercial was created in partnership with independent advertising agency Wieden+Kennedy, the film was directed by the artist and filmmaker, Calmatic, and the track created by W+K creative team in partnership with Walker Music.
Credits
CLIENT
Intuit Turbo Tax
CLIENT
Mary-Ann Somers - SVP Marketing
Cathleen Ryan - VP Marketing, Advertising
Danielle Roark - Group Marketing Manager, Brand Advertising
Whitley Diffin - Marketing Manager, Brand Advertising
W+K PORTLAND
ECDs
Jason Bagley + Eric Baldwin
Creative Directors
Patty Orlando + Kevin Jones
Art Director
Derrick Ho
Copywriter
Yahkeema Moffitt
Director of Production
Matt Hunnicutt
Director of Film/Director or Art
Ben Grylewicz
Agency Producer
Ricara Stokes
Strategic Planning
Angela Jones + Chirstian Clay
Media/Comms Planning
Kim Sizemore + Paul Graham
Account Team
Tobey Bennett, Madeline Parker + Juliana Cole
Business Affairs
Laura Caldwell + Maggie Harasyn
Broadcast Traffic
Jesus Garcia + Zac Rosevear
PRODUCTION
Production Company
Prettybird
Director
Calmatic
Executive Producer
Suzanne Hargrove
Director of Production
Tracy Hauser
Line Producer
James Graves
Director of Photography
Billy Pena
Production Design/Art Direction
Carlos Laszlo
EDITORIAL
Editorial Company
Exile
Editor
Kyle Brown
Assistant Editor
Vanessa Yuille
Post Producer
Lauren Pullano
Post Executive Producer
CL Weaver
VFX
VFX Company
Joint
VFX Supervisor
Leif Peterson
Flame Artists
Edward Lopez
VFX Producer
Sarah Usmen
VFX Executive Producer
Nirad "Bugs" Russell
COLOR
Company
CO3
Colorist
Sean Coleman
ORIGINAL MUSIC
Music Company
Walker
Executive Producer
Sara Matarazzo
Producer
Danielle Soury
Track/Artist
“All People Are Tax People"
SOUND DESIGN
Sound Designer/Company Name
Noah Woodburn/Joint
MIX
Music/Sound/Mix Company
Joint
Audio Mixer/Sound Engineer
Noah Woodburn
