The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Honda
Date: Jul 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
21 votes

Wieden+Kennedy has revealed its latest work for Honda: a celebration of both the intricacies and beauty of filmmaking as part of the auto brand’s sponsorship of movies broadcast on Channel 4 and sister channels More4, Film4 and E4.

Dream Makers, the hero 90-second spot, is an amalgamation of four different short films of four different genres featuring four different Honda models. The dramatic scenes are not the finished product, however, but include the CGI skeletons, storyboard sketches, grading annotations and printed scripts that go into the production of a movie.

The film aims to take viewers on a whistle-stop tour of the silver screen creative process, with the process being presented as an analogy of the ‘passion and relentless pursuit of excellence behind both great films and Honda vehicles’.

Credits

Wieden+Kennedy London:

ECDs: Tony Davidson, Iain Tait, Kim Papworth

Creative Directors: Carlos Alija, Laura Sampedro

Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo

Group Account Director: Nick Owen

Account Director: James McHoull

Account Manager: Olivia Amato-Pace

Executive Producer: James Guy

Producer: Michelle Brough

Production Company: Time Based Arts

Directors: James Allen and Mike Skrgatic

DOP: Daniel Landin

Producer: Bonnie Anthony

Editor: Paul Hardcastle

VFX Supervisors: Sheldon Gardner, Stephen Grasso

Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas

Flame: Jamie Crofts, Adam Paterson

Lead Nuke: Matt Shires, Bernie Varela

Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska

3D/Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick

Artists/Concept: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver

Additional Photography: Dan Lowe

Colourist: Simone Gratarolla

Executive Producer: Tom Johnson

Sound design: Sam Ashwell, 750mph

Original music: Sounds & Sons

Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons