HBO: The Return by Wieden+Kennedy
- Location:
You may be wondering about the fate of our beloved Bud Knight since his unfortunate run-in with The Mountain.
We are happy to report that thanks to some carefully crafted spells, the Bud Knight has been revived (Jon Snow-style) and featured in a new commercial that will go live this weekend titled “The Return.”
Sharing the link to the full TVC here and commercial stills/credit list here. Bud Light’s new advertisement will first drop during the NCAA Final Four this weekend, and we ask that you hold off on spreading the good news until Friday, April 5 at 7am ET.
Credits
Executive Creative Director
Karl Lieberman
Creative Directors
Brandon Henderson
Creative Director
John Parker
Copywriter
Jessica Ghersi
Art Director
Kevin Kaminishi
Head of Integrated Production
Nick Setounski
Executive Producer
Temma Shoaf
Producer
Alexey Novikov
Strategist
Brian Ritter
Social Strategist
Sophie Novick
Group Account Director
Brandon Pracht
Management Supervisor
Alex Scaros
Account Supervisor
Marlee Caine
Account Supervisor
Lauren Wilson
Account Executive
Greg Hascoe
Project Manager
Bruce Fields
Head of Business Affairs
Patrick O’Donoghue
Sr. Business Manager
Justine Lowe
PRODUCTION
Production Company
O Positive
Director
Jim Jenkins
Director of Photography
Trent Opaloch
Executive Producer
Marc Grill
EDITORIAL
Editorial Company
Arcade Edit
Executive Producer
Sila Soyer
Producer
Andrew Cravotta
Editor
Dave Anderson
Assistant Editor
Joe Petruccio
Social Content Editor
Jeff Lopus
