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HBO: The Return by Wieden+Kennedy

Client: HBO
Date: Apr 2019
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You may be wondering about the fate of our beloved Bud Knight since his unfortunate run-in with The Mountain.

We are happy to report that thanks to some carefully crafted spells, the Bud Knight has been revived (Jon Snow-style) and featured in a new commercial that will go live this weekend titled “The Return.”

Sharing the link to the full TVC here and commercial stills/credit list here. Bud Light’s new advertisement will first drop during the NCAA Final Four this weekend, and we ask that you hold off on spreading the good news until Friday, April 5 at 7am ET.


Executive Creative Director

Karl Lieberman

Creative Directors

Brandon Henderson

Creative Director

John Parker


Jessica Ghersi

Art Director

Kevin Kaminishi

Head of Integrated Production

Nick Setounski

Executive Producer

Temma Shoaf


Alexey Novikov


Brian Ritter

Social Strategist

Sophie Novick

Group Account Director

Brandon Pracht

Management Supervisor

Alex Scaros

Account Supervisor

Marlee Caine

Account Supervisor

Lauren Wilson

Account Executive

Greg Hascoe

Project Manager

Bruce Fields

Head of Business Affairs

Patrick O’Donoghue

Sr. Business Manager

Justine Lowe


Production Company

O Positive


Jim Jenkins

Director of Photography

Trent Opaloch

Executive Producer

Marc Grill


Editorial Company

Arcade Edit

Executive Producer

Sila Soyer


Andrew Cravotta


Dave Anderson

Assistant Editor

Joe Petruccio

Social Content Editor

Jeff Lopus

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