Fox Sports: Every Game is Everything by Wieden+Kennedy

Client: Fox Sports
Date: Aug 2017
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To get the fans pumped up for the upcoming college football season Wieden+Kennedy has put together 14 new spots for Fox Sports' upcoming Big 10 conference coverage.

The 14 spots were released at once for Fox Sports and are part of the ‘Every Game is Everything’ campaign. Each individual spot depicts specific insights from the 14 schools within the Big 10 conference, like the blinding "white out" at Penn State and the humiliating pink visitors’ locker room at Iowa. Other, lesser-known insights highlight Maryland's eye-confusing flag or the disarming friendliness of Minnesota fans, yet each spot uncovers a unique truth about each school that makes them a formidable force in college football.


Client: Fox Sports

Agency: W+K New York

Executive Creative Director: Karl Lieberman

Creative Director: Gary Van Dzura

Copywriter: Matt Herman

Art Director: Mina Mikhael

Head of Integrated Production: Nick Setounski

Producer: Kristen Johnson

Associate Producer: Alexey Novikov

Account Director: Mike Welch

Account Supervisor: Matt Angrisani

Account Executive: Bri Akakpo

Strategy: Brian Ritter

Comm. Strategy: Stuart Augustine

Project Managers: Yann Samuels, Alex Doomany

Director of Business Affairs: Patrick O’Donoghue

Business Affairs: Justine Lowe, Lindsey Timko, Brit Fryer, Carolina Hernandez

Traffic: Sonia Bisono, Andy Hume

Production Company: Pulse Films

Director: Sam Pilling and Ryan Booth

Executive Producer/COO: Davud Karbassioun

Executive Producer: Hillary Rogers

Line Producers: Drew Mardis, Eric Sedorovitz

Directors of Photography: Pat Scola and Ryan Booth

Editorial Company: Final Cut

Editor: JD Smyth, Michael Wadsworth, Spencer Campbell

Post Producer: Brad Wood, Lena Lobel

Executive Producer: Sarah Roebuck

Editorial Assistants: Sophie Solomon-O’Connell, Andre Castiglioni

VFX Company: Significant Others

Creative Director/VFX Supervisor: Dirk Greene

VFX Producer: Alek Rost

VFX Artists: Matthew Stroub, Eric Gelgand, John Ashby

Houdini Artist: Marcelo Cermak

GFX Artist: Phillip Brooks

Production Coordinator: Kyra Hendricks

Production Assistant: Nicholas Renaudeau

Telecine Company: Color Collective, Company Three

Colorists: Alex Bickel (Color Collective), Sofie Borup (CO3)

Producers: Claudia Guevara (Color Collective), Tom Gehring (CO3)

Mix Company: Heard City

Mixer: Eric Warzecha

Executive Producer: Sasha Awn

Managing Director: Gloria Pitagorsky

Sound Design Company: Final Cut Sound

Sound Designer: Alex Bingham

Assistant Sound Designer: Fred Pearson

Producer: Laura Harris

Music Supervisor: Maxwell Gosling

Company: Little Ears Music

Stock and Archival Search, Clearance and Licensing Company: Catch and Release

Chief of Content: Greg Sylvester

Curation Director: Joanne Jones

Curator: Seamus Calder

Head of Clearances: Brent Lovell

Clearance Specialist: Will Triplett

Content Producer: Ross Dabrow

Animation Company: Joint NYC

Senior Producer: Michelle Carman

Producer: Stephen Schmidt

Motion Graphics Animator: Sina Taherkhani

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