Corona: 100% Natural by Wieden+Kennedy

Corona has revealed a sun-drenched billboard activation at Brighton’s seafront to celebrate its ‘100% Natural’ campaign – but in order to see it in its full glory, locals need to catch it at the right moment.

The unique out-of-home (OOH) build comes to life at golden hour, when light from the setting sun hits the foliage-adorned billboard, creating shadows that reveal a surprise message to passers-by.

It was developed by Wieden+Kennedy and brought to life by Sketch.