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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Coca Cola: Open That Oooh Feeling by Wieden+Kennedy

Client: Coca Cola
Date: Jun 2021
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England Captain Harry Kane today appeared to unveil his new side business, ‘Harry Kane’s Canes’, in Coca-Cola’s new ‘Open That Coca-Cola’ Uefa Euro 2020 advert created by Wieden + Kennedy.

Eagle-eyed viewers who spotted the ad-within-an-ad and called the number would have been greeted by a message from Harry apologising but informing them the business is not all as it seems.

England Captain Harry Kane wants to help fans not just talk the talk but walk the walk with his new Cane selling business, Marcus Rashford, after a big year, announces he’s selling marker pens, and fashion-proud Ox unveils his new sock business.

Those that dial the numbers on-screen will be met by an individual voice message from each player, congratulating them on finding their ‘side hustle’ and taking the initiative to call the number.

The creative concept and design of the player side businesses is done by M&C Saatchi Sport & Entertainment.