Bud Light: Thespians Performing Beer Ingredients by Wieden+Kennedy
- Location:
After using its bumper buy of Super Bowl spots to launch its #corntroversy 'ingredient transparency' campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process.
The public spat began at last month’s super bowl when Bud Light ran three Super Bowl TV ads highlighting MillerCoors use of corn syrup in its two of its beer brands; Coors Light and Miller Lite.
'Thespians Performing Beer Ingredients’ is set within Bud Light’s medieval ‘Dilly Dilly’ universe; a land filled with mead, jousting and pits of misery.
The spot opens in a pastoral medieval theatre where you can almost smell the stench of animals and medieval feet. On the stage, two ‘thespians’ act out the differing beer ingredients between MillerLite and Bud Light.
After the second thespian announces to the crown that Bud Light is made with “no corn syrup,” the audience erupt into applause, with one lady brimming with tears.
Claiming to be the first beer in the US to attach a clear, on-pack ingredient label, the corntoversy saga is part of the beer brewers attempt to present a fresh USP in an ever-fragmenting and competitive alcohol sector.
Credits
W+K NEW YORK
Co-President, Chief Creative Officer - Colleen DeCourcy
Executive Creative Director - Karl Lieberman
Creative Directors - Brandon Henderson, John Parker
Copywriter - Katie D’Agostine
Art Director - Grace Martin
Head of Integrated Production - Nick Setounski
Executive Producer -Temma Shoaf
Producer - Jacob Lincoln
Social Producer - Tania Sanchez
Strategist- Brian Ritter
Social Strategist - Jon Irizarry
Social Strategist - Connor Corr
Group Account Director - Brandon Pracht
Management Supervisor - Alex Scaros
Account Supervisor - Carina Polini
Account Supervisor - Lauren Wilson
Account Executive - Gregory Hascoe
Head of Business Affairs - Patrick O’Donoghue
Business Manager - Justine Lowe, Andrea Sierra
Project Manager - Vimal Patel
Project Manager - Devyn Schnake
PRODUCTION
Production Company- Smith & Jones Films
Director - Ulf Johansson
Executive Producer - Philippa Smith
Head of Production - Tori King
EDITORIAL
Editorial Company - Arcade Edit
Editor - Dave Anderson
Executive Producer - Sila Soyer
Producer - Andrew Cravotta
Assistant Editor - Joe Petruccio
VFX
VFX Company - The Mill
Executive Producer - Andrew Sommerville
Producer - Brad Kerwood
Post Production Supervisor - Antoine Douadi
TELECINE
Telecine Company - Company 3
Head of Color / Grade Artist - Tim Masick
Color Producer - Kevin Breheny
MIX
Mix Company - Sound Lounge
Mixer - Tom Jucarone, Rob DiFondi
Producer - Becca Falborn
End Card
Company - Digital Domain
