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Bud Light: Thespians Performing Beer Ingredients by Wieden+Kennedy

Client: Bud Light
Date: Feb 2019
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After using its bumper buy of Super Bowl spots to launch its #corntroversy 'ingredient transparency' campaign,Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process.

The public spat began at last month’s super bowl when Bud Light ran three Super Bowl TV ads highlighting MillerCoors use of corn syrup in its two of its beer brands; Coors Light and Miller Lite.

'Thespians Performing Beer Ingredients’ is set within Bud Light’s medieval ‘Dilly Dilly’ universe; a land filled with mead, jousting and pits of misery.

The spot opens in a pastoral medieval theatre where you can almost smell the stench of animals and medieval feet. On the stage, two ‘thespians’ act out the differing beer ingredients between MillerLite and Bud Light.

After the second thespian announces to the crown that Bud Light is made with “no corn syrup,” the audience erupt into applause, with one lady brimming with tears.

Claiming to be the first beer in the US to attach a clear, on-pack ingredient label, the corntoversy saga is part of the beer brewers attempt to present a fresh USP in an ever-fragmenting and competitive alcohol sector.

Credits

W+K NEW YORK

Co-President, Chief Creative Officer - Colleen DeCourcy

Executive Creative Director - Karl Lieberman

Creative Directors - Brandon Henderson, John Parker

Copywriter - Katie D’Agostine

Art Director - Grace Martin

Head of Integrated Production - Nick Setounski

Executive Producer -Temma Shoaf

Producer - Jacob Lincoln

Social Producer - Tania Sanchez

Strategist- Brian Ritter

Social Strategist - Jon Irizarry

Social Strategist - Connor Corr

Group Account Director - Brandon Pracht

Management Supervisor - Alex Scaros

Account Supervisor - Carina Polini

Account Supervisor - Lauren Wilson

Account Executive - Gregory Hascoe

Head of Business Affairs - Patrick O’Donoghue

Business Manager - Justine Lowe, Andrea Sierra

Project Manager - Vimal Patel

Project Manager - Devyn Schnake

PRODUCTION

Production Company- Smith & Jones Films

Director - Ulf Johansson

Executive Producer - Philippa Smith

Head of Production - Tori King

EDITORIAL

Editorial Company - Arcade Edit

Editor - Dave Anderson

Executive Producer - Sila Soyer

Producer - Andrew Cravotta

Assistant Editor - Joe Petruccio

VFX

VFX Company - The Mill

Executive Producer - Andrew Sommerville

Producer - Brad Kerwood

Post Production Supervisor - Antoine Douadi

TELECINE

Telecine Company - Company 3

Head of Color / Grade Artist - Tim Masick

Color Producer - Kevin Breheny

MIX

Mix Company - Sound Lounge

Mixer - Tom Jucarone, Rob DiFondi

Producer - Becca Falborn

End Card

Company - Digital Domain