The new ANDY’s campaign shines a light on the prestige that the award show holds, emphasizing the kind of status an Andy award garners—where creativity truly counts. The ad opens up depicting the life of a copywriter sitting in a large drainage pipe sewer with his laptop.
The film then shows his rack of unreputable awards, honing in on how none of them carry the creative heft an Andy Award does. That said, he then continues to remain anonymous. The film goes on to highlight how winning an Andy can change the game for you in your creative career—no matter what stage of your career you’re in, if you’ve got a good idea, it can take off. You’re always only one Andy away.
PRESIDENT: COLLEEN DECOURCY
PR DIRECTOR: REBECCA GROFF
CREATIVE DIRECTOR: JASON KREHER
CREATIVE DIRECTOR: MATT SORRELL
COPYWRITER: MIKE EGAN
ART DIRECTOR: ROBBIE RANE
BUSINESS DIRECTOR: KATIE GURGAINUS
BRAND EXECUTIVE: BREANNA JONES
PRESIDENT, CEO: GINA GRILLO
MARKETING MANAGER: SYDNI ALLEN
ASSOCIATE DIRECTOR: ARIEL BLAKEMAN
COORDINATOR: ENAS HASSAN