Zalando, the Berlin-based ecommerce brand, has proven the classic Christmas traditions can still pull on the heartstrings with a multigenerational choir performing a multilingual rendition of Silent Night (or Stille Nacht, to be precise).
Its Christmas 2018 ad begins with a baby, who, we are told, is celebrating his or her first Christmas. The camera then pans to a choir, who are led by a 15-year-old girl singing the first line of Franz Gruber’s carol in German.
An older teenager sings the second in line in English and a 23-year-old takes the third in French. The camera continues to pan as the soloists taking each line of the song get older and older in age, ending with the 106-year-old Harry Fransman.
The first Zalando film from Wieden+Kennedy Amsterdam aims to show that no matter what your age, Christmas never goes out of fashion. The majority of the 100 performers were either street cast or plucked from community choirs and singing groups from across Europe.
Director, Marketing Strategy & Campaigns
Lead Account Management-Marketing Strategy and Campaigns
Campaign Management -Marketing Strategy and Campaigns
Amy Jayne Robinson
Lead Campaign Management - Marketing Strategy and Campaigns
Account Manager –
Marketing Strategy and Campaigns
Mona Mohamed Adel
Executive Creative Director
Eric Quennoy, Mark Bernath
Daniel Schaefer, Szymon Rose, Irene Kugelmann
Güney Soykan, Cassandre Gouraud
Mohamed Diaa, Tim Coleman, Ben Harris
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Eline de Roo
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Aimée Betancourt, Louise Rahman
Madison Inman, Abderrahim El Khouani
Head of Planning
Head of Comms & Digital Strategy
Head of Design
Eline de Roo
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Music Supervision & production
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Jean-Clement Soret/Matthieu Toullet
Daena Lorne/Ingrid Tsy
Hill & Aubrey