Nike: You're It by Wieden+Kennedy Amsterdam
- Location:
Wieden+Kennedy Amsterdam’s first work for Nike Kids is a high-velocity, multilingual game of tag played by girls of all sporting abilities across the globe.
The hero film begins with a young British girl declaring herself ‘It’ and blowing open the door of her house with her energy. Running down the road, she tags a skateboarder in France, who goes on to tag an apprehensive high-board diver suddenly buoyed by the superhuman ‘power’ of movement.
The films are augmented by psychedelic cartoon animation, adding to the video game-like energy of the powered-up game of tag. In total the film features young female dancers, yogis, tennis players, soccer stars and boxers of all accents, ethnicities and abilities.
The final shot sees the viewer get tagged by a girl flying through the air, who tells them “and you’re it too".
Credits
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director
Eric Quennoy, Mark Bernath
Creative Director
Craig Williams, Evgeny Primachenko
Art Director
Guney Soykan
Copywriter
Mohamed Diaa, Tyler Andre
Head of Broadcast Production
Joe Togneri
Broadcast Producer
Tony Stearns, Cory Chonko
Senior Interactive Producer
Alex Smith
Group Account Director
Kathryn Addo
Account Director
Franky Wardell
Account Manager
Margot Paquien, Fulvio Itagiba
Head of Planning
Martin Weigel
Planning Director
Reid Schilperoort
Planner
Alex Janneau
Head of Comms & Digital Strategy
Danielle Pak
Comms Planning Director
Elsa Stahura
Head of Design
Joe Burrin
Studio Director
Lizzie Murray
Designer
Gustav von Platen, Dean Pauley, Soren Danielsen, Leeza Pritychenko, Lewis Beedham
Project Manager
Caroline Kosse
Business Affairs
Michael Graves, Fiona Fan
FILM PRODUCTION
PRODUCTION COMPANY
RIFF RAFF
Director
David Wilson
Director of Photography
Monika Lenczewska
1st AD
Chris Kelly
Casting
Sophie North / Isobel Mascarenhas-Whitman
Production Designer
Alison Dominitz
Stylist
Ameena Callender
Producer
Cathy Hood
Executive Producer
Matthew Fone
Production Manager
Stuart Butterworth
EDITING COMPANY
FINAL CUT
Editor
Joe Guest
AUDIO POST
GRAND CENTRAL
Sound Designer/Mixer
Raj Sehgal
MUSIC
Artist / Title
Zanillya X Humphrey Dennis
“You’re It”
Music Company
Leland Music
POST PRODUCTION
MPC
VFX Lead
Kamen Markov
Motion Design Lead
James McIver
CG Lead
Andy Steele
Colourist
Phil Hambi
Producer
Ryan Hancocks
2D Artist
Tom Harding
2D Artist
Josh Parks
2D Artist
George Brunt
Motion Design
Adam Roche
Motion Design
Manuel Sepulveda
Motion Design
Donal o Keeffe
Motion Design
Daphne Westelynck
Motion Design
Kerim Camdzic
Motion Design
Stef Peral
CG
Tushar Kewlani
CG
Alessandro Granella
CG
Lewis Orton