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Nike: Just Do It Greece by Wieden+Kennedy Amsterdam

Client: Nike
Date: Apr 2016
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Looking ahead to a big summer of sport, Nike has unveiled Just Do It Greece – a national campaign that honors top Greek athletes and inspires the next generation to improve their lives through sports.

A new generation of Greek sportspeople are emerging onto the international stage with their world class performances. These athletes represent a new generation of Greeks who are triumphing over their circumstances. Including, medal-winning and Olympic hopeful pole vaulter Nikoleta Kyriakopulou, NBA star, the Greek Freak, Giannis Antetokounmpo, and Paralympian runner Michalis Seitis, who will also compete at Rio this summer.

To celebrate this unique spirit and Greece’s strong sporting heritage, Nike Greece and Wieden+Kennedy Amsterdam created the campaign, which aims to inspire all Greek sportspeople – regardless of their level– and to show young people how sport can motivate them to improve their everyday lives, and help them to beat the odds and take ownership of their future.

Credits

Executive Creative Director: Mark Bernath, Eric Quennoy

Creative Director: David Smith, Craig Williams

Art Director: John Filipe

Copywriter: Bern Hunter

Additional Credits: Head of Broadcast Production: Joe Togneri

Broadcast Producer: Stijn Wikkerink

Communications Planner: Josh Chang

Planner: Stephane Missier

Group Account Director: Kathryn Addo

Account Director: Amber Martin

Account Manager: Luke Purdy

Studio Artist: Cindy Kouwenoord

Project Manager: Janna Harrington, Loes Poot

Business Affairs: Niels Hagels

Director: John Filipe

Editor: Robin Pijpers

Producer: Stijn Wikkerink

Production Company: Stefi&Lynx Productions

Director of Photography: Leandro Ferrao

Executive Producer: Fay Katsari

Audio Post Production: Ambassadors

Sound Designer/Mixer: Rens Pluym, Joep Meijburg

Music: Sanjiv Sen, Makers of Fate

Music Company: Schmooze

Post Production: Ambassadors

Flame: Bas Moonen

VFX: Stephen Pepper, Bas Moonen

Telecine: Brian Krijgsman

Producer: Wiarda Postma, Daphne Litjens