The Drum Awards Festival - Extended Deadline

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Client: Nike
Date: Nov 2019
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Nike launches first ever Just Do It campaign for Germany

Nike believes in the unique power of sport to move the world forward. Nike's mission as a company is to bring the world together through sports, to strengthen active communities, and to create equal opportunities for all athletes*. However, Germany and many other countries are facing a challenge: kids give up any sporting activity at an alarming rate. To make sport and play regain their importance, Nike dedicates the new chapter of its Just Do It campaign, titled “Du tust es nie nur für dich” (“You never do it just for yourself”) to those communities and athletes that go beyond the next goal or medal. The campaign portrays Germany's new heroes and their inspiring stories.



Executive Creative Director Eric Quennoy, Mark Bernath

Creative Director Craig Williams, Evgeny Primachenko

Art Director Jeffrey Lam

Copywriter Alex Bower

Head of Broadcast Production Joe Togneri

Executive Producer Jaime Tan

Assistant Producer Eline De Roo

Group Account Director Kathryn Addo

Account Director Franky Wardell

Account Manager Margot Paquien

Planning Director Reid Schilperoort

Planner Alex Janneau

Head of Comms & Digital Strategy Dani Pak

Comms Planning Director Elsa Stahura

Studio Director Lizzie Murray

Motion Designer Soren Danielsen

Lead Motion Designer Gustav von Platen

Studio Artist Noa Redero

Project Manager Caroline Kosse

Business Affairs Michael Graves, Marie Hernandez



Serial Pictures x Somesuch

Director John Hillcoat

Director of Photography Philippe Le Sourd

Additional Photography Benjamin Loeb

Managing Director Seth Wilson

Producer Fran Thompson

Production Manager Hannah Fowles-Pazdro

Production Designer Marco Bittner Rosser

Costume Designer Natalie Humphries

Sports Choreography Andy Ansah

Service Company Anorak


Trim Editing

Editor Ross Hallard, Tom Lindsay

Edit Producer Tatyana Alexandra


Grand Central Recording Studios

Sound Designer/Mixer Raja Sehgal


Artist / Title


By David Bowie

Written by David Bowie & Brian Eno

Arranged by Hans Zimmer

Music Company

Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing


Glassworks Amsterdam

Flame Kyle Obley

VFX Supervisor Kyle Obley

3D Darren MacPherson, Matthijs Joor

Nuke Maxence Peillon

Executive Producer Chris Kiser

Post Producer Dave Moore



Colourist Mark Gethin

Color Assist Nate Seymour

Executive Producer Meghan Lang

Color Producer Diane Valera