Nike: Helden by Wieden+Kennedy Amsterdam
- Location:
Nike launches first ever Just Do It campaign for Germany
Nike believes in the unique power of sport to move the world forward. Nike's mission as a company is to bring the world together through sports, to strengthen active communities, and to create equal opportunities for all athletes*. However, Germany and many other countries are facing a challenge: kids give up any sporting activity at an alarming rate. To make sport and play regain their importance, Nike dedicates the new chapter of its Just Do It campaign, titled “Du tust es nie nur für dich” (“You never do it just for yourself”) to those communities and athletes that go beyond the next goal or medal. The campaign portrays Germany's new heroes and their inspiring stories.
Credits
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Eric Quennoy, Mark Bernath
Creative Director Craig Williams, Evgeny Primachenko
Art Director Jeffrey Lam
Copywriter Alex Bower
Head of Broadcast Production Joe Togneri
Executive Producer Jaime Tan
Assistant Producer Eline De Roo
Group Account Director Kathryn Addo
Account Director Franky Wardell
Account Manager Margot Paquien
Planning Director Reid Schilperoort
Planner Alex Janneau
Head of Comms & Digital Strategy Dani Pak
Comms Planning Director Elsa Stahura
Studio Director Lizzie Murray
Motion Designer Soren Danielsen
Lead Motion Designer Gustav von Platen
Studio Artist Noa Redero
Project Manager Caroline Kosse
Business Affairs Michael Graves, Marie Hernandez
FILM PRODUCTION
PRODUCTION COMPANY
Serial Pictures x Somesuch
Director John Hillcoat
Director of Photography Philippe Le Sourd
Additional Photography Benjamin Loeb
Managing Director Seth Wilson
Producer Fran Thompson
Production Manager Hannah Fowles-Pazdro
Production Designer Marco Bittner Rosser
Costume Designer Natalie Humphries
Sports Choreography Andy Ansah
Service Company Anorak
EDITING COMPANY
Trim Editing
Editor Ross Hallard, Tom Lindsay
Edit Producer Tatyana Alexandra
AUDIO POST
Grand Central Recording Studios
Sound Designer/Mixer Raja Sehgal
MUSIC
Artist / Title
"Helden"
By David Bowie
Written by David Bowie & Brian Eno
Arranged by Hans Zimmer
Music Company
Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing
POST PRODUCTION
Glassworks Amsterdam
Flame Kyle Obley
VFX Supervisor Kyle Obley
3D Darren MacPherson, Matthijs Joor
Nuke Maxence Peillon
Executive Producer Chris Kiser
Post Producer Dave Moore
COLOUR GRADING
MPC
Colourist Mark Gethin
Color Assist Nate Seymour
Executive Producer Meghan Lang
Color Producer Diane Valera