The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Meta
Date: Jan 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
10 votes

Facebook is set to embark on an integrated advertising campaign underscoring its work with Britain’s small business, including the UK’s oldest boxing club and a jeans manufacturer in Cardigan, Wales.

Created by Wieden+Kennedy Amsterdam, the campaign is fronted by a 60-second hero film voiced by Game of Thrones’ Kit Harington. ‘Let’s Go To Work’ features clips of traditional businesses’ hard working routines, such as a training session in a boxing gym, a round of shaves at a barbers and knife sharpening at Charlotte’s Butchery.

The eight-week campaign, which will span outdoor, TV, print, online and cinema, features 16 small and medium businesses (SMBs) in total. It hopes to shine a light on Facebook’s investment in these types of local enterprises, as well as the depth and diversity of their business models.