Make Facebook Your Facebook by Wieden+Kennedy Amsterdam
- Location:
Facebook has launched the second iteration of ‘Make Facebook Your Facebook’, an integrated campaign for the German market and evolution of the brand’s communications which first launched last year.
Created with Wieden+Kennedy Amsterdam, the new campaign began with Facebook asking Germans to share their real thoughts and questions about the platform through a series of print, OOH, and online videos, which had the call to action: ‘You Ask. We Answer.’ During this phase, the brand received hundreds of responses. Through that dialogue, Facebook discovered that people had genuine questions about the tough topics such as censorship, data privacy, and fake news.
In a global first for the brand, Facebook opened the doors to their Berlin office where Facebook employees took on the task of answering these questions by sending out personalised video responses. With more than 20 topics covered, these employee answers were posted on the Facebook hub for the public to see and comment on to keep the conversation going. These honest responses to some of the tough questions out there, enabled the brand to have an upfront and honest conversation with Germany.
In addition to the Q&A, four films (Content, Control, Marathon, Tipp-Kick), which aired on national TV, responded to real misconceptions from real Germans about the brand and shed light on the different features the platform has to offer.
Credits
VP, CMO
Gary Briggs
Director, Regional Marketing
Jennifer Henry
Head of Regional Consumer Marketing
Kate Johnson
Marketing Manager- Germany
Ineke Paulsen
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director
Eric Quennoy, Mark Bernath
Creative Director
Daniel Schaefer, Szymon Rose
Art Director
Niko Ronacher, Irene Kugelmann, Mathieu Garnier
Copywriter
Mohamed Diaa
Head of Broadcast Production
Joe Togneri
Head of Art Production
Maud Klarenbeek
Broadcast Producer
Endy Hedman, Khalid el Khouani
Art Producer
Nelleke Rekers
Head of Strategic Planning
Martin Weigel
Comms Planner
Jocelyn Reist
Head of Studio
Lizzie Murray
Sr. Designer
Noa Redero
Group Account Director
Kathryn Addo
Account Director
Eleanor Thodey
Account Manager
Andrea Martinez
Account Executive
Abderrahim el Khouani
Project Manager
Lauren Cardoe
Business Affairs
Kacey Kelley
FILM PRODUCTION
PRODUCTION COMPANY
ANORAK
Director
Niklas Weise
Director of Photography
Julian Hohndorf
Producer
Björn Krüger
Executive Producer
Catherine Baikousis
EDITING COMPANY
Editor
Elena Lustig
Assistant Editor
Eike Swoboda
Q&A PRODUCTION
PRODUCTION COMPANY
MR. BOB FILMS
Director of Photography
Anne Bürger
Line Producer
Joern Thees
Producer
David Besecke
Executive Producer
Anni Bösch
POST PRODUCTION
GLASSWORKS AMSTERDAM
Animator
Animator:
Colourist
Flame Artist
VFX Producer
Executive Producer
David Schagerstrom
Nils Crompton
Matt Hare
Alexander Pattinson
Dave Moore
Anya Kruzmetra
AUDIO POST
WAVE STUDIOS AMSTERDAM
Sound Engineer
Juan Pablo Thummler, Alex Nicholls-Lee
Producer
Mirjam Gevers, Estelle Papougnot
PRINT PRODUCTION
Photographer
Katharina Poblotzki
Photographers Agent
Soothing Shade / Tatjana Bilger
PRODUCTION COMPANY
APRIL MAY / CHRISTIAN JACKS
