Corona: advert-body-1 by Wieden+Kennedy Amsterdam
- Location:
Corona’s latest digital campaign centres on ‘the world’s most unapologetic out of office generator’, a microsite launched right in time for the UK’s May Day Bank Holiday weekend.
Launched under the moniker of WoooHooo.com, the site allows consumers to automatically generate unusual and poetic automatic replies to emails received while on holiday. Prose on offer includes ‘Right now letting the swell dictate my schedule’ and the alluring ‘You really don’t want to know what I’m doing right now’.
The user is served up video compilations of grainy vacation shots with each click.
The AB InBev beer brand also offers a DIY option: users are asked to select a gif that represents their holiday destination, a message related to the moving image and the date of their return. The final customised gif can then be downloaded and exported directly to the consumer’s email provider.
Credits
Global VP Marketing - Global Brands Kyle Norrington
Global VP Marketing - Corona Felipe Ambra
Global Communications Director - Corona Christopher Jones
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath & Eric Quennoy
Creative Director Alvaro Sotomayor
Art Director Vasco Vicente
Copywriter Toby Moore
Head of Broadcast Production Joe Togneri
Broadcast Producer Nelleke Rekers, Stacey Prudden
Interactive Producer Morgan Mendel, Alex Smith
Planning Director Nick Docherty
Senior Planner Maria Correa
Communications Planner Hillary Heath
Digital Strategist Freddie Young, Anna Chan
Group Account Director Courtney Trull
Account Director Franky Wardell
Account Manager Marie Lee
Art Buyer Stacey Prudden
Studio Artist Dean Paulley, Lucille Fenouil, Noa Redero
Project Manager Gabi Moreira
Business Affairs Akvilina Jaskunaite
EDITING COMPANY
Editor Will Judge Amber Hooijmans Hiro Ikematsu Arthur Couvat
AUDIO POST
Wave Sound Designer/Mixer Randall Macdonald
MUSIC Sound Works Services
Artist / Title Robin Datta/ Wooo Hooo Stomp
POST PRODUCTION MPC
Flame Ricky Weissman
AFX Stef Peral
Colorist Matthieu Toullet
Producer Gwenn Hardouin
INTERACTIVE PRODUCTION
Interactive Production Company Resn
PRINT PRODUCTION
Retouching Loupe, Dario Fusnecher