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Corona: Wooohooo by Wieden+Kennedy Amsterdam

Client: Corona
Date: May 2018
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Corona’s latest digital campaign centres on ‘the world’s most unapologetic out of office generator’, a microsite launched right in time for the UK’s May Day Bank Holiday weekend.

Launched under the moniker of WoooHooo.com, the site allows consumers to automatically generate unusual and poetic automatic replies to emails received while on holiday. Prose on offer includes ‘Right now letting the swell dictate my schedule’ and the alluring ‘You really don’t want to know what I’m doing right now’.

The user is served up video compilations of grainy vacation shots with each click.

The AB InBev beer brand also offers a DIY option: users are asked to select a gif that represents their holiday destination, a message related to the moving image and the date of their return. The final customised gif can then be downloaded and exported directly to the consumer’s email provider.

Credits

Global VP Marketing - Global Brands Kyle Norrington

Global VP Marketing - Corona Felipe Ambra

Global Communications Director - Corona Christopher Jones

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director Mark Bernath & Eric Quennoy

Creative Director Alvaro Sotomayor

Art Director Vasco Vicente

Copywriter Toby Moore

Head of Broadcast Production Joe Togneri

Broadcast Producer Nelleke Rekers, Stacey Prudden

Interactive Producer Morgan Mendel, Alex Smith

Planning Director Nick Docherty

Senior Planner Maria Correa

Communications Planner Hillary Heath

Digital Strategist Freddie Young, Anna Chan

Group Account Director Courtney Trull

Account Director Franky Wardell

Account Manager Marie Lee

Art Buyer Stacey Prudden

Studio Artist Dean Paulley, Lucille Fenouil, Noa Redero

Project Manager Gabi Moreira

Business Affairs Akvilina Jaskunaite

EDITING COMPANY

Editor Will Judge Amber Hooijmans Hiro Ikematsu Arthur Couvat

AUDIO POST

Wave Sound Designer/Mixer Randall Macdonald

MUSIC Sound Works Services

Artist / Title Robin Datta/ Wooo Hooo Stomp

POST PRODUCTION MPC

Flame Ricky Weissman

AFX Stef Peral

Colorist Matthieu Toullet

Producer Gwenn Hardouin

​INTERACTIVE PRODUCTION

Interactive Production Company Resn

PRINT PRODUCTION

Retouching Loupe, Dario Fusnecher

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