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A new campaign for the Academy Museum of Motion Pictures looks back to some of Hollywood’s favorite films of the past. Wieden+Kennedy collaborated with the Academy of Motion Picture Arts & Sciences to produce the first commercial campaign for museum, set to open in Los Angeles in 2019.

The campaign includes a 30-second film that aired during the 90th Academy Awards broadcast, as well as a series of print ads inspired by products and services featured in famous films – such as an Amity Island charter boat rental from Jaws, Sal’s Famous Pizzeria as seen in Do The Right Thing, and Soul Glo hair care products from Coming to America. The ads will appear in the Academy Awards program handed out to all attendees, as well as on social media channels after the Oscars broadcast.

The commercial film draws inspiration from the museum's mission to explore iconic and groundbreaking moments in cinematic history by inviting viewers to stay at the “newly renovated Overlook Hotel” made famous by Stanley Kubrick’s The Shining. That commercial was created entirely through the use of original film footage from the Kubrick Estate and supplemented with performances of the hotel staff fixing axe-splintered doors and cleaning up bloody hallways.


Client: Academy of Motion Picture Arts & Sciences

Project Name: Academy Museum

Agency: W+K Portland

Creative Director: Jason Kreher

Copywriter / CD: Erik Fahrenkopf

Art Director / CD: Max Stinson

Executive Producer: Ben Grylewicz

Production Company: Biscuit Filmworks

Director: Matt Dilmore

Partner/Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Mercedes Allen-Sarria

Head of Production: Rachel Glaub

Producer: Nick Shandra

Director of Photography: Chris Soos

Production Designer: Josh Locy

Editorial Company: Joint

Editor: Nick Davis

Post Producer: Chris Girard

Post Executive Producer: Leslie Carthy

VFX Company: Kevin

VFX Supervisor: Tim Davies

VFX Producer: Samantha Hernandez

Music+Sound Company: Extreme Music

Song: Dreamin’ Easy

Mix Company: Joint

Mixer: Noah Woodburn