The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Verizon
Date: May 2016
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Wieden + Kennedy Portland has reunited cast members of the NBC sitcom 30 Rock for two funny spots that show what can happen when streaming goes awry. The two ads feature Jenna (Jane Krakowski), Kenneth (Jack McBrayer) and Frank (Judah Friedlander) as they recreate scenes from the show - but things quickly start to "devolve into streaming chaos" because of a bad wireless network. The spots aim to show that Verizon has the "largest, most reliable" network that won't let "bad streaming ruin a good show." According to the agency, it worked with director Wayne McClammy and key crew members from the show to "recreate the look and feel of 30 Rock down to the smallest details, bringing back all original props, wardrobe and even the original background extras."

Credits

Executive Creative Director: Joe Staples

Creative Directors: Aaron Allen, Jason Kreher

Copywriter: Alex Romans

Art Director: Robbie Rane

Producer: Endy Hedman, Monica Ranes

Account Team: Diana Gonzalez, Marcelina Ward

Business Affairs : Laura Caldwell

Production Company: Hungry Man

Director: Wayne McClammy

Executive Producers: Mino Jarjoura, Dan Duffy, Nancy Hacohen

Line Producer: Dave Bernstein

Director of Photography: Matt Clark

Editorial Company: Exile

Editor: Kirk Baxter

Post Producer: Toby Louie

Post Executive Producer: CL Weaver

VFX Company: The Mill (LA)

Senior Executive Producers: Sue Troyan, Bidding Producer; Leighton Greer

Senior VFX Producer: Kait Boehm

Shoot Supervisor: Chris Knight, Robert Sethi

Executive Creative Directors: Phil Crowe, Creative Director; Chris Knight

2D Lead Artist: Chris Knight

3D Lead Artist: Rasha Shalaby

2D Artists: Tim Bird, Peter Sidoriak, Scott Wilson, Alex Candlish, Jale Parrsons

3D Artists: Anthony Thomas, Michael Lori, Jason Jansky, Samantha Pedregon, Jie Zhou, Danny Yoon, Steve Olson

Matte Painting: Rasha Shalaby

Colourists: Adam Scott, Color Producer; Diane Valera, Color Exec Producer: Thatcher Peterson

VFX Coordinator: Chris Lewis

Music: 30 Rock theme song

Sound Design Company:Barking Owl

Sound Designer: Michael Anastasi

Producer: Kelly Bayett

Mix Company: Eleven Sound

Mixer: Jeff Payne