Travel Oregon: Only Slightly (More) Exaggerated by Wieden + Kennedy Portland
- Location:
Inspired by the viral success of the ‘Only Slightly Exaggerated’ campaign last spring, Travel Oregon has launched the second part of its vibrant animated campaign designed to give viewers more of a creative glimpse of the magical feeling of being in Oregon.
The new nearly two-minute continues the visual narrative, showcasing different locations, experiences and adventures in Oregon. from venturing deep into the Oregon Caves National Monument to paragliding over the Steens Mountain. Like the original, this new video features a cast of animated human characters, native flora and fauna and new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few.
In the video, a coastal island rock outcropping becomes a creature who takes control of the sunrise, starting a day that will wind through the coastal dunes, magically lit caves, to a forested hot springs, to a meadow of wildflower and a restaurant showing a monster and a girl enjoying lunch and out to Oregon’s majestic mountains.
In addition to the sweeping outdoor animated imagery highlighted in the video, the viewer also gets a taste of Oregon’s culinary bounty. In the restaurant scene, a bottle of Oregon Solidarity wine makes an appearance, a nod to the real-life collaboration between four Oregon wineries who came together to help the Rouge Valley wine region that was affected by the Southern Oregon wildfires last summer.
Credits
CLIENT
Travel Oregon
W+K PORTLAND
Executive Creative Directors
Jason Bagley, Eric Baldwin
Writer
Ansel Wallenfang
Art Director
Nick Stokes
Director of Production
Matt Hunnicutt
Executive Producer
Heather Smith-Harvey
Producer
Nicole Kaptur
Account Team Member(s)
Megan Riehl, Lindsay Varquez, Steve Smith
Media Team
Brian Goldstein, Natalia Naranjo, Annamaria Grinis
Business Affairs
Kevin Moyer
Traffic
Jesus Garcia
Design Producer
Amy Streger
Studio Designer
Denny Robles
Retoucher / 3D Artist
Amy Ellars
Print + Fabrication Producer
Kristin Holder
PRODUCTION COMPANY
Production Company
Psyop
Director
Kylie Matulick, Todd Mueller
Managing Director
Neysa Horsburgh
Executive Producers
Shannon Alexander
Head of Production
Drew Bourneuf
Producer
Nick Read
Finishing Producer
Lusia Share
Assistant Producer
Codey Lombardi
2D Supervisor
Ryan Raith
Storyboard Artists
Judah Dobin, Max Forward
Compositing
Ryan Raith, CJ Cook, Tommy Wooh
Flame Artist
Kim Stevenson
Flame Assistant
John Saint-Buzon
Editor
Volkert Besseling, Brett Nicoletti
2D Animation
Company
Sun Creature
Executive Producers
Bo Juhl Nielsen, Guillaume Dousse
Line Producer
Thomas Fenger
Production Manager
Billie Segal
Art Directors
Guillaume Dousse, Simon Lee Bresling
Development Art Director
Birk Von Brockdorff
Lead Designer
Cyrille Chauvin
Animation Supervisor
Mourad Elias Seddiki
Background & Layout Supervisor
Martin Sand Vallespir
Comp Supervisor
Andreas Severin
FX Supervisor
Thibaud Petitpas
Clean- Up Lead
Kay Sales
Storyboard
Arnaud Tribout
Colorscript
Arnaud Tribout
Concept Art
Daniel Cacouault, Arnaud Tribout, Alexis Liddell, Rémi Salmon
Character Design
Cyrille Chauvin, Luca Vitale
Layout Background
Simon Masse, Ines Scheiber, Jean-Michel Boesch, Mathias Zamecki
Layout Posing
Pierre Rütz, Charles Badiller, Xavier Ramonède, Sandrine Han Jin Kuang
Compositing
Gabrielle Locre, Victoria Jardine, Birk Von Brockdorff
Background
Matthew Vince, Artur Sadlos, Faustine Dumontier, Simon Masse, Sylvain Fabre
Animation
PierreRütz, CharlesBadiller, XavierRamonède, ArnaudTribout, Sandrine Han Jin Kuang, Uriel Mimran, Diane Tran-Duc
FX Animation
Olivier Malric, Rachid Guendouze, Ines Scheiber, Xavi Siria
3D Generalist
Henrik Langergaard
Clean-Up
Mapie Demessant, Joanna Boyle, Friedrich Schäper, Till Machmer, Aleksandra Krechman, Nawell Sdiri, Rocio García Ledo, Tatiana Mazzei, Drude Mangaard, Aida Slamnjakovic, Michelle Chang, Christina Susanna Nerland, Helen Michael
Color
Frederik Troels-Smith, Mie Pedersen, Kay Sales, Mapie Demessant, Aleksandra Krechman, Friedrich Schäper, Till Machmer, Michelle Chang, Aida Slamnjakovic
Color Detail
Charles Badiller, Louise Hovgård, Mapie Demessant, Frederik
Troels-Smith, Kay Sales, Friedrich Schäper, Till Machmer, Nawell Sdiri, Diane Tran-Duc, Xavi Siria, Viviane Guimaraes, Sarah Simon
MUSIC
Composer
James Dooley
Orchestrator
Tim Davies
Mixer
Steve Kaplan
SOUND DESIGN
Sound Design Company
LIME
Sound Designer
Matt Miller
Audio assistant
Lisa Mermelstein
Executive Producer
Susie Boyajan
Producer
Kayla Phungglan
MIX
Mix Company
LIME
Audio Mixer
Matt Miller
Audio Assist
Lisa Mermelstein
Executive Producer
Susie Boyajan
Producer
Kayla Phungglan
