Travel Oregon: Only Slightly (More) Exaggerated by Wieden + Kennedy Portland

Date: Apr 2019
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Inspired by the viral success of the ‘Only Slightly Exaggerated’ campaign last spring, Travel Oregon has launched the second part of its vibrant animated campaign designed to give viewers more of a creative glimpse of the magical feeling of being in Oregon.

The new nearly two-minute continues the visual narrative, showcasing different locations, experiences and adventures in Oregon. from venturing deep into the Oregon Caves National Monument to paragliding over the Steens Mountain. Like the original, this new video features a cast of animated human characters, native flora and fauna and new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few.

In the video, a coastal island rock outcropping becomes a creature who takes control of the sunrise, starting a day that will wind through the coastal dunes, magically lit caves, to a forested hot springs, to a meadow of wildflower and a restaurant showing a monster and a girl enjoying lunch and out to Oregon’s majestic mountains.

In addition to the sweeping outdoor animated imagery highlighted in the video, the viewer also gets a taste of Oregon’s culinary bounty. In the restaurant scene, a bottle of Oregon Solidarity wine makes an appearance, a nod to the real-life collaboration between four Oregon wineries who came together to help the Rouge Valley wine region that was affected by the Southern Oregon wildfires last summer.

Credits

CLIENT

Travel Oregon

W+K PORTLAND

Executive Creative Directors

Jason Bagley, Eric Baldwin

Writer

Ansel Wallenfang

Art Director

Nick Stokes

Director of Production

Matt Hunnicutt

Executive Producer

Heather Smith-Harvey

Producer

Nicole Kaptur

Account Team Member(s)

Megan Riehl, Lindsay Varquez, Steve Smith

Media Team

Brian Goldstein, Natalia Naranjo, Annamaria Grinis

Business Affairs

Kevin Moyer

Traffic

Jesus Garcia

Design Producer

Amy Streger

Studio Designer

Denny Robles

Retoucher / 3D Artist

Amy Ellars

Print + Fabrication Producer

Kristin Holder

PRODUCTION COMPANY

Production Company

Psyop

Director

Kylie Matulick, Todd Mueller

Managing Director

Neysa Horsburgh

Executive Producers

Shannon Alexander

Head of Production

Drew Bourneuf

Producer

Nick Read

Finishing Producer

Lusia Share

Assistant Producer

Codey Lombardi

2D Supervisor

Ryan Raith

Storyboard Artists

Judah Dobin, Max Forward

Compositing

Ryan Raith, CJ Cook, Tommy Wooh

Flame Artist

Kim Stevenson

Flame Assistant

John Saint-Buzon

Editor

Volkert Besseling, Brett Nicoletti

2D Animation

Company

Sun Creature

Executive Producers

Bo Juhl Nielsen, Guillaume Dousse

Line Producer

Thomas Fenger

Production Manager

Billie Segal

Art Directors

Guillaume Dousse, Simon Lee Bresling

Development Art Director

Birk Von Brockdorff

Lead Designer

Cyrille Chauvin

Animation Supervisor

Mourad Elias Seddiki

Background & Layout Supervisor

Martin Sand Vallespir

Comp Supervisor

Andreas Severin

FX Supervisor

Thibaud Petitpas

Clean- Up Lead

Kay Sales

Storyboard

Arnaud Tribout

Colorscript

Arnaud Tribout

Concept Art

Daniel Cacouault, Arnaud Tribout, Alexis Liddell, Rémi Salmon

Character Design

Cyrille Chauvin, Luca Vitale

Layout Background

Simon Masse, Ines Scheiber, Jean-Michel Boesch, Mathias Zamecki

Layout Posing

Pierre Rütz, Charles Badiller, Xavier Ramonède, Sandrine Han Jin Kuang

Compositing

Gabrielle Locre, Victoria Jardine, Birk Von Brockdorff

Background

Matthew Vince, Artur Sadlos, Faustine Dumontier, Simon Masse, Sylvain Fabre

Animation

PierreRütz, CharlesBadiller, XavierRamonède, ArnaudTribout, Sandrine Han Jin Kuang, Uriel Mimran, Diane Tran-Duc

FX Animation

Olivier Malric, Rachid Guendouze, Ines Scheiber, Xavi Siria

3D Generalist

Henrik Langergaard

Clean-Up

Mapie Demessant, Joanna Boyle, Friedrich Schäper, Till Machmer, Aleksandra Krechman, Nawell Sdiri, Rocio García Ledo, Tatiana Mazzei, Drude Mangaard, Aida Slamnjakovic, Michelle Chang, Christina Susanna Nerland, Helen Michael

Color

Frederik Troels-Smith, Mie Pedersen, Kay Sales, Mapie Demessant, Aleksandra Krechman, Friedrich Schäper, Till Machmer, Michelle Chang, Aida Slamnjakovic

Color Detail

Charles Badiller, Louise Hovgård, Mapie Demessant, Frederik

Troels-Smith, Kay Sales, Friedrich Schäper, Till Machmer, Nawell Sdiri, Diane Tran-Duc, Xavi Siria, Viviane Guimaraes, Sarah Simon

MUSIC

Composer

James Dooley

Orchestrator

Tim Davies

Mixer

Steve Kaplan

SOUND DESIGN

Sound Design Company

LIME

Sound Designer

Matt Miller

Audio assistant

Lisa Mermelstein

Executive Producer

Susie Boyajan

Producer

Kayla Phungglan

MIX

Mix Company

LIME

Audio Mixer

Matt Miller

Audio Assist

Lisa Mermelstein

Executive Producer

Susie Boyajan

Producer

Kayla Phungglan

Overall Rating
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