Travel Oregon: Only Slightly Exaggerated by Wieden + Kennedy Portland

Agency: Wieden + Kennedy Portland

Client: Travel Oregon

Date: Mar 2018

Travel Oregon is taking a different approach to tourism by animating and slightly exaggerating its finest features.

In its spring campaign by Wieden+Kennedy Portland, the Oregon Tourism Commission uses technicolor animation to evoke a magical feeling of being in the state. The ‘Only Slightly Exaggerated’ campaign is a cinematic take on Oregon’s outdoor adventures and natural features, of which there are many.

The 90-second film takes us from a tranquil stream where frogs read newspapers to Trillium Lake below towering Mt. Hood, where families play. It winds through the tulip beds of Woodburn with a giant bunny to a drop of rain falling on a vineyard, instantly producing juicy vines of grapes, then to the coast and majestic Haystack Rock before lighting up the depths of Crater Lake and venturing north to Portland, the high desert and rafting with giant salmon.

The film features an original score by the Oregon symphony. For inspiration, animators traveled the state to experience natural splendor and geographic distinction

Credits

W+K Portland

Creative Director: Jason Kreher

Writer: Ansel Wallenfang

Art Director: Nick Stokes

Producer: Nicole Kaptur

Account Team: Kimmy Cunningham + Lindsay Varquez

Creative Manager: Leola Ristau

Executive Creative Directors: Jason Bagley + Eric Baldwin

Animation + Design: Psyop

Animation Company: Psyop

Director: Kylie Matulick, Todd Mueller

Managing Director: Neysa Horsburgh

Executive Producer: Lucy Clark

Head of Production: Drew Bourneuf

Producer: Nick Read

Associate Producer: Lara Arikan

Designers: Joe Ball, Devon Manney, Andrew Park, Robin Thompson

2D Supervisor: Ryan Raith

Storyboard Artist: Max Forward

Compositor: Ryan Raith, Joe Ball, Sarah Blank, Tommy Wooh

Flame Artist: Kim Stevenson

Editor: Brett Nicoletti, Lance Pereira

Assistant Editor: Rob Cavedo

Animation Production Company : Sun Creature

Executive Producers: Guillaume Dousse, Charlotte de la Gournerie

Producer: Guillaume Dousse

Associate Producer: Simon Lee Bresling

Line Producer: Charlotte Sanchez

Production Manager: Fie Ørnsø

Art Directors: Simon Lee Bresling, Guillaume Dousse

Animation Supervisors: Liane-Cho Han, Kenneth Ladekjær

Background Supervisor: Patrice Suau

Storyboard Artist: Liane-Cho Han

Colorscript Artist: Daniel Cacouault

Concept Artists: Patrice Suau, Daniel Cacouault, Thomas Reteuna, Ben Marsaud, Mourad Elias Seddiki, Simon Masse, Leïla Courtillon, Linnea Sterte, Luca Vitale, Lucas Durkheim, Samuel Klughertz

Character Designers: Kenneth Ladekjær, Luca Vitale

Layout Background Artists: Simon Masse, Jean-Michel Boesch, Linnea Sterte, Thomas Reteuna, Jade Khoo

Layout Posing Artists: Kenneth Ladekjær, Pierre Rütz, Mourad Elias Seddiki

Layout Compositing Artists: Birk Von Brockdorff, Anthony Lejeune

Background Painters: Patrice Suau, Simon Masse, Thomas Reteuna, Matthew Vince, Grace Liu, Sylvain Fabre, Théo Boubounelle, Alexis Liddell

Character Animators: Pierre Rütz, Christoffer Elsborg Kramme, Mourad Elias Seddiki, Thibaud Petitpas, Kenneth Ladekjær, Cyrille Chauvin

FX Animators: Thibaud Petitpas, Olivier Malric, Rachid Guendouze, Ines Scheiber, Stéphane Chung, Kenneth Ladekjær, Touraj Khosravi

Clean-up Artists: Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Marick Queven, Sandrine Han Jin Kuang, Mette Ilene Holmriis

Color Detail Animators: Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Sandrine Han Jin Kuang, Mette Ilene Holmriis, Pierre Rütz, Mikkel Mainz Elkjær

Animation Color Artists: Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nicoline de Selsted Lind, Mette Ilene Holmriis, Mikkel Mainz Elkjær

Senior Compositing Artists: Birk Von Brockdorff, Paul Ó Muiris

Music House: Walker

Music Supervisor: Sara Matarazzo

Executive Producer: Sara Matarazzo

Composer: James Dooley

Orchestrator: Tim Davies

Mixer: Steve Kaplan

Music Performance: Live recording by the Oregon Symphony

Performed and Recorded at: Arlene Schnitzer Concert Hall

Vice President + General Manager of Oregon Symphony: Steve Wenig

Director of Operations + Production Manager Oregon Symphony: Jacob Blaser

Stage Manager Oregon Symphony: Brent Bowden