Samsung Mobile: advert-body-3 by Wieden + Kennedy Portland
- Location:
Two young lovers are at the center of the latest promo spot for the Samsung Galaxy Note8, and the underlying theme is that new technology can help bring people together in touching ways.
In advance of general retail availability of the Samsung Galaxy Note8, Samsung’s new commercial, ‘I Love You’, is a minute-long modern day love story bringing to life Live Messages on the Note8 and how it can show the most important people in our lives that we are thinking of them.
The S Pen is one of the key features of this new phone and it gives the sender of a Live Message the ability to show their true feelings. In this spot, two people meet from across the room thanks to the messaging system. Then, their romance buds as they send personally penned messages and drawings back and forth, becoming closer with every interaction.
Credits
W+K PORTLAND
Executive Creative Directors: Jason Bagley/Eric Baldwin
Creative Directors: Brandon Davis/Stuart Brown
Copywriter: Derek Szynal
Art Director: Caitlin Alexander
Director of Production: Matt Hunnicutt/Mike Davidson
Senior Integrated Producer: Deb Drumm
Account Team: David Newsome/Analysa Cantu/Ralph Lee
PRODUCTION
Company: Biscuit Filmworks
Director: Isaiah Seret
Partner/Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Head of Production: Mercedes Allen
Producer: Kim Bradshaw
Director of Photography: Jo Willems
EDITORIAL
Company: Work Editorial
Editor: Stewart Reeves
Executive Producer: Marlo Baird
Producer: Marguerite Olivelle
VFX/FINISHING
Company: The Mill
Executive Producer: Arielle Davis
Producer: Brittany Gauran
Production Coordinator: Mary Mondrus
Flame Artist: Jason Bergman
Nuke Artist: Ben Smith/Greg VanZyl/Daniel Lam/Dylan Streiff/Kelsey NaPier
Art Support: Patrick Dirks
GRADE
Company: The Mill
Colourist: Gregory Reese
Executive Producer, Colour: Thatcher Peterson
Colour Assist: Gemma Parr/Asa Fox
Colour Producer: Diane Valera
MIX
Company: Lime Studios
Mix Engineer: Mark Meyuhas
Assistant Mix Engineer: Peter Lapinski
Executive Producer: Susie Boyajan
