Client: Powerade
Date: Apr 2016
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Ahead of this summer's Olympics, Wieden + Kennedy Portland has created three spots for Powerade that feature US Olympian boxer Claressa Shields, American boxer Shakur Stevenson and Olympic runner Lopez Lomong. The campaign "aims to inspire by taking a passionate stand for the potential in every young athlete."


Creative Directors: Max Stinson, Erik Fahrenkopf

Copywriter: Wayne Kasserman

Art Director: Cameron Soane

Producer: Tiffany Golden

Production Company: Wieden + Kennedy

Director: Wayne Kasserman, Cameron Soane, Matt Hayes

Executive Producer: Shelli Jury

Line Producer: Rachel Gardell

Director of Photography: Matt Hayes

Editorial Company: JOINT

Editor: Matt Hayes

Post Producer: Tiffany Golden

Post Executive Producer: Shelli Jury

VFX Company: JOINT

VFX Supervisor: Alex Thiesen

Flame Artist: David Jahns

VFX Producer: Nathanael Horton

Titles/Graphics: David Jahns

Music+Sound Company: JOINT

Composer: Noah Woodburn

Sound Designer: Noah Woodburn

Producer: Sarah Fink