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KFC: KFC Innovation Lab by Wieden + Kennedy Portland

Client: KFC
Date: Mar 2019
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KFC is no stranger to crazy marketing ideas (chicken flavored lip balm, chicken sandwich in space). For the first time ever, the brand is taking its ideas to the masses via Indiegogo by launching KFC Innovations Lab.

Through the KFC Innovations Lab, customers can contribute to their favorite ideas for a chance to have them brought to life. There are currently five creative ideas. A Kentucky Fried Hot Tub looks like a KFC bucket. This giant bucket features wood-fired thermosyphoning heating technology, the capacity for five fried chicken-loving people, and a full 360 degrees of Kentucky Fried Chicken branding.

Another is the Colonel on Ice. For years people have been inspired by the story of how Colonel Harland Sanders went from a sixth grade dropout to the founder of a fried chicken empire. So, KFC will tell the story in a way that has captivated the world – by spinning around on ice.

The Little Colonel Locator combines fashionable neckwear with the latest in location-tracking technology. The world’s first location-tracking necktie will help you find anyone or anything that’s wearing this tie – as long as they’re within 100 feet of your smartphone.


Client: KFC

Wieden+Kennedy, Portland

Executive Creative Directors: Eric Baldwin, Jason Bagley Creative Directors: Jarrod Higgins, Freddie Powell

Art Director: Michael Rosenau Copywriter: Matthew Carroll

Designers: Michael Rosenau, Dave Hagen, James Aloysius Executive Producer: Heather Smith Harvey

Producers: Byron T. Oshiro

Production Coordinator: Cole Davenport Print Producer: Kristin Holder

Brand Management: Jesse Johnson, Megan Riehl, Steve Smith, Lindsay Varquez, Ebony Francis Strategy: Britton Taylor, Andrew Clayton

Media: Anjali Patel, Mary Eliason, Ryan Tenzeldam Business Affairs Manager: Brian Cook

Creative Operations Manager: Jane Monaghan

Production + Editorial

Production Company: Generic Versatility

Director / Producer / VFX Artist / Animator / Editor: Nick DenBoer AD / VFX Supervisor: Davy Force

Audio Tech / Sound Designer / Composer: Nate Mills

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