Coca-Cola: A Coke is a Coke by Wieden + Kennedy Portland

Client: Coca-Cola
Date: Jan 2019
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Coca-Cola is celebrating people getting together, and the Super Bowl is no exception. A 60-second animated ad titled ‘A Coke is a Coke’, will air just before kickoff of this year’s game in Atlanta to promote unity.

Inspired by a 1975 quote by iconic pop artist Andy Warhol, the ad brings to life the idea that a Coke is for everyone with its closing line: “We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And, together is beautiful, too.”

The free-flowing animation in the playful ad features original characters like “Beans the Chef,” “Freddy the Yeti” and “Abigail the Bird Girl” who remind viewers that Coke is for everyone and that it is beautiful to celebrate our differences. The ad is the latest chapter in what the Coca-Cola Company states is its “133-year history of standing for togetherness” according to a release. It builds on similar messages from Super Bowl creative aired over the last five years – ‘It’s Beautiful’ and ‘The Wonder of Us’ – and iconic ads from the 1960s and 1970s like ‘Boys on a Bench’ and ‘Hilltop’.

Credits

CLIENT

The Coca-Cola Company

PROJECT NAME

A Coke is a Coke

W+K PORTLAND

Creative Directors

Hal Curtis

Copywriter

Becca Wadlinger

Art Director

Nate Nowinowski

Executive Producer

Hayley Goggin Avila

Strategic Planning

Nicole Brandell, Meron Medhaine

Business Affairs

Amber Lavender

Account Team

Brian Mead, Dave Hubbard, David Hughes, Courtney LeBlanc

Creative Manager

Brooke Salisbury, Amanda Claire

Studio Manager

Simone Takasaki

Studio Designer

Grey Jacobson

Broadcast Traffic Manager

Billy Mucha

Animation: Psyop

Editorial Company

Joint

Editor

JB Jacobs, Dylan Sylwester

Music design

Noah Woodburn, Natalie Huizenga

Music+Sound Company

Mutato Muzika

Composer

Mark Mothersbaugh, Cecil Campanaro

Song

Artists: Mark Robertson - Violin

David Low - Cello

Eun-Mee Ahn - Violin

Leah Katz - Viola

Cecil Campanero - Guitar

Wataru Hokoyam - Orchestrator

Bradley Denniston - Engineer

Producer

Natalie P. Montgomery

Mix Company

Eleven

Mixer

Jeff Payne

Audio Assist

Mix: Jeff Payne

Asst Mixer: Andrew Smith & Jordan Meltzer

Executive Producer: Melissa Elston

Producer: Imani Franklin

PSYOP:

Directors: Kylie Matulick, Trevor Conrad, Todd Mueller

Managing Director: Neysa Horsburgh

Head of Business Development: Justin Booth-Clibborn

Executive Producers: Amanda Miller, Shannon Alexander, Christine Schneider

Head of Production: Drew Bourneuf

Producers: Lucy Clark, Nick Read, Brian Butcher

Associate Producer: Amy Martz, Jonathan Howard

Visual Development Artists: Tuna Bora, Paul Cayrol, Claire Kang, Denny Khurniawan, Paul Kim, Pete McDonald

Designers: Joe Ball, Gino Belassen, James Lee 2D Animators: Tarun Lakshminarayanan, Taik Lee 2D Supervisor: Ryan Raith

2D Compositors: Sarah Blank, Raphael LaMotta, Lamson To, Anthony Medina, Tommy Wooh

Storyboard Artist: Max Forward

Flame Artists: Adam Flynn, Kim Stevenson

Flame Assist: Sam Shiflett

Editors: Lee Gardner, Joe Hughes, Volkert Besseling

ANIMATION PARTNER SUN CREATURE:

Executive Producers: Guillaume Dousse, Charlotte De La Gournerie

Line Producer: Charlotte Sanchez

Art Director: Guillaume Dousse

Lead Design and Visual Development: Cyrille Chauvin

Visual Development Artists: Kajika Aki, Caroline Lefèvre, Leïla Courtillon, Marine Duchet, Pierre de Menezes, Gaspard Sumeire

Designers: Pierre de Menezes, Gaspard Sumeire

Animation Supervisor: Liane-Cho Han

2D Animators: Charles Badiller, Nawell Sdiri, Cyrille Chauvin, Mylène Cominotti, Christoffer Elsborg Kramme, Jonathan Djob Nkondo, Pierre Rütz, Kenneth Ladekjær, Vic Chhun, Thibaud Petitpas, Thierry Torres Rubio, Mourad Seddiki, Bung Nguyen, Slaven Reese, Eve Guastella, Marick Queven, Antoine Tran, Andrzej Radka, Clara Baidel, Hanne Galvez, Laura Büchert Schjødt, Louise Bergholt Sørensen, Mette Ilene Holmriis, Alain Vu, Christian Kuntz

2D Compositors: Anthony Lejeune, Jess Nicholls

Editor: Bo Juhl Nielsen

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