The Drum Awards for Marketing EMEA - Awards Show

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Client: Spotify
Date: Feb 2017
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Spotify bid adieu to 2016 with a campaign that cleverly used its troves of listener data to poke a little fun at some of its users (like the person who played Justin Bieber’s Sorry 42 times on Valentine’s Day). The music streaming service is at it again with a similar campaign for 2017, except this time it’s having fun with some of the bizarre playlists that its users have made.

Created by Wieden + Kennedy New York, the campaign includes three online videos that feature musicians who are confused as to why their songs have been chosen for certain playlists. For example, in one video, DNCE’s Joe Jonas wonders aloud why his band’s pop hit "Body Moves" was added to a playlist called "play this at my funeral." Another video features a polar bear dancing on an iceberg to Alessia Cara’s "Wild Things" – a nod to the fact that someone added that song to a playlist called "Global warming is real … let’s dance."

“I wish dancing would fix global warming,” Cara says in the video. The third ad features rapper D.R.A.M. dreaming of a giant can of caviar after he realizes that one of his songs has been added to the popular playlist “Rap Caviar.”


Executive Creative Director: Karl Lieberman

Creative Directors: Erwin Federizo & Brandon Henderson

Art Director: NJ Placentra

Copywriter: Alex Ledford

Head of Strategic Planning: Dan Hill

Head of Integrated Production: Nick Setounski

Senior Content Producer: Jessica Griffeth

Associate Content Producer: Alexey Novikov

Interactive Producer: Sabrina Rahrovi

Account Team: Casey Jennings, Molly Friedman, Sydney Gayner

Head of Art Buying: Deb Rosen

Senior Art Buyer: Ali Berk

Head of Project Management: Yann Samuels

Social Director: Jessica Breslin

Junior Social Strategist: Carlos Tovar

Group Media Director: Ryan Haskins

Associate Media Director: Neil Sawhney

Business Affairs: Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O'Donoghue

Broadcast Traffic Supervisor: Sonia Bisono

Traffic Coordinator: Andy Hume

Creative Services Director: Chris Whalley

Studio Manager: Jill Kearton

Studio: Tara Kennedy, Kristen Althoff, Nathan Dalessandro

Production Company: O Positive

Director: Jim Jenkins

EP/Producer: Ken Licata

Director of Photography: Claudio Miranda

Editorial Company: Final Cut

Editor: Jeff Buchanan

Assistant Editor: Brandon Iben

Post Producer: Penny Ensley

Post Executive Producer: Sarah Roebuck

VFX Company: The Mill

Senior Producer: Bugs Russell

Producer: Adriana Wong

Lead Flame Artist/Creative Director: Jimmy Bullard/Jade Kim

Mix Company: Heard City

Mixer: Phil Loeb

Executive Producer: Sasha Awn

Producer: Andi Lewis

Photographer: Michael Schmelling

Producer: Pat Dougherty

Retouching: 150 Proof