Spotify: Global warming is real...let's dance,' 'Rap Caviar' and 'play this at my funeral by Wieden+Kennedy New York
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Spotify bid adieu to 2016 with a campaign that cleverly used its troves of listener data to poke a little fun at some of its users (like the person who played Justin Bieber’s Sorry 42 times on Valentine’s Day). The music streaming service is at it again with a similar campaign for 2017, except this time it’s having fun with some of the bizarre playlists that its users have made.
Created by Wieden + Kennedy New York, the campaign includes three online videos that feature musicians who are confused as to why their songs have been chosen for certain playlists. For example, in one video, DNCE’s Joe Jonas wonders aloud why his band’s pop hit "Body Moves" was added to a playlist called "play this at my funeral." Another video features a polar bear dancing on an iceberg to Alessia Cara’s "Wild Things" – a nod to the fact that someone added that song to a playlist called "Global warming is real … let’s dance."
“I wish dancing would fix global warming,” Cara says in the video. The third ad features rapper D.R.A.M. dreaming of a giant can of caviar after he realizes that one of his songs has been added to the popular playlist “Rap Caviar.”
Credits
Executive Creative Director: Karl Lieberman
Creative Directors: Erwin Federizo & Brandon Henderson
Art Director: NJ Placentra
Copywriter: Alex Ledford
Head of Strategic Planning: Dan Hill
Head of Integrated Production: Nick Setounski
Senior Content Producer: Jessica Griffeth
Associate Content Producer: Alexey Novikov
Interactive Producer: Sabrina Rahrovi
Account Team: Casey Jennings, Molly Friedman, Sydney Gayner
Head of Art Buying: Deb Rosen
Senior Art Buyer: Ali Berk
Head of Project Management: Yann Samuels
Social Director: Jessica Breslin
Junior Social Strategist: Carlos Tovar
Group Media Director: Ryan Haskins
Associate Media Director: Neil Sawhney
Business Affairs: Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O'Donoghue
Broadcast Traffic Supervisor: Sonia Bisono
Traffic Coordinator: Andy Hume
Creative Services Director: Chris Whalley
Studio Manager: Jill Kearton
Studio: Tara Kennedy, Kristen Althoff, Nathan Dalessandro
Production Company: O Positive
Director: Jim Jenkins
EP/Producer: Ken Licata
Director of Photography: Claudio Miranda
Editorial Company: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Brandon Iben
Post Producer: Penny Ensley
Post Executive Producer: Sarah Roebuck
VFX Company: The Mill
Senior Producer: Bugs Russell
Producer: Adriana Wong
Lead Flame Artist/Creative Director: Jimmy Bullard/Jade Kim
Mix Company: Heard City
Mixer: Phil Loeb
Executive Producer: Sasha Awn
Producer: Andi Lewis
Photographer: Michael Schmelling
Producer: Pat Dougherty
Retouching: 150 Proof
