Nike: We The People by Wieden+Kennedy New York

Client: Nike
Date: Aug 2016
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In a year that’s been marked by a tumultuous presidential election and mass shootings, Nike is hoping to bring a sense of pride back to America via the Olympics with a music video that celebrates both the women’s and men’s USA Basketball teams.The black-and-white film features an original song that Chance the Rapper wrote for the ad called “We The People,” a nod to the first three words of the United States Constitution. In the ad, which was directed by Hiro Murai, Chance the Rapper sings while footage of the athletes is projected onto houses and buildings. According to Wieden + Kennedy New York, the agency behind the ad, “We The People” is meant to serve as an “anthem our national teams could call their own.” The song will be available on iTunes and SoundCloud starting August 11 and will be on Spotify beginning August 12.

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