Lyft has rolled out its newest brand campaign with two humorous video spots, ‘Nope/Yep’ and ‘Yep, You Can.’ The spots, directed by director Tom Kuntz (Old Spice, Apple), are live across digital and social platforms and local broadcast in select markets.
In ‘Nope/Yep’ a driver is stuck in a traffic jam on a freeway. He gets an idea and says, “Nope, not today” as he jams the car in reverse. He backs by scenes of urban driving chaos, like standstills and accidents, shaving drivers, pushy auto salesmen, and a radar gun-wielding cop, saying “nope” to all before backing into his driveway. A Lyft driver picks him up and he starts saying “yep” to everything, like music, celebrating after closing a deal, having a few drinks and generally having a more relaxed life.
‘Yep, You Can’ finds a Lyft driver telling prospective riders that if they use Lyft, they’ll be saying yes to a lot more in life. He then points out all the ways different people say “yes” in various settings, from truckers to surfers and sullen teens.
Agency: Wieden+Kennedy New York