Lyft: Riding Shotgun by Wieden+Kennedy New York

Client: Lyft
Date: Oct 2017
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In Lyft’s latest ads, actress Tilda Swinton and comedian Jordan Peele are seen orbiting the moon while the pair muse over the crucial role that transportation plays in many of life’s adventures.

The ads, which see the duo travel back in time to 1971 to take part in the Apollo missions, are part of Lyft’s recently-launched ‘It Matters How You Get There’ campaign. The effort takes a swipe at controversy-laden rival Uber, with Swinton uttering lines like, “if you choose to ride with the right people, who do things for the right reasons, you’ll always end up in the right place.”

The first iteration of the campaign, which was unveiled last month, featured Jeff Bridges riding in a wagon on the Oregon Trail in 1836 while waxing poetic about the importance of making the right choices in life.

The ride-sharing app’s latest advertising push also includes a number of 15-second films that are set to run on social. Featuring Swinton in the driver’s seat with Peele as her passenger, the films humorously juxtapose the grandeur of a lunar orbit with the everyday mundane questions that Lyft users likely ask every day - for instance, in one, Peele asks Swinton if she can “turn back” since he forgot his sunglasses at home.

Credits

Executive Creative Director​: ​Karl Lieberman

Creative Directors​: ​Stuart Jennings, Laddie Peterson

Copywriter​: ​Matt Simpson, Pepe Hernandez

Art Director​: ​Alison Joseph, Blair Warren

Head of Integrated Production​: ​Nick Setounski

Content Producers​: ​Alison Hill, Alexey Novikov

Head of Strategy​: ​Dan Hill

Strategy Director​: ​Tass Tsitsopoulous

Account Team​: ​Samantha Wagner, Jasmine Cogdell, Lee Ford

Communications Planners​: ​Karlo Cordova, Neil Sawhney

Project Manager​: ​Kristin Daly

Traffic Director​: ​Sonia Bisono

Head of Business Affairs​: ​Patrick O’Donoghue

Business Affairs​: ​Michael Moronez, Carla Curry

PRODUCTION - TV

Production Company​: ​Biscuit

Director​: ​Noam Murro

Executive Producer/COO​: ​Shawn Lacy

Executive Producer​: ​Holly Vega

Line Producer​: ​Jay Veal

Production Supervisor​: ​Jen Berry

Director of Photography​: ​Phedon Papamichael

EDITORIAL

Editorial Company​: ​Arcade Edit NY

Editor​: ​Jeff Ferruzzo

Editor (Social Videos)​: ​Laurel Smoliar

Sr. Post Producer​: ​Gavin Carroll

Assistant Post Producer​: ​Arlene Perez

Executive Producer​: ​Sila Soyer

Editorial Assistant​: ​Samuel Barden

VFX - RIDING SHOTGUN

VFX Company​: ​The Mill

VFX Flame Lead​: ​Keith Sullivan

Nuke​: ​James Cudahy, Ting Jung-Hsu, Vi Nguyen, Sungeun Moon

Executive Producer​: ​Chris Kiser

Producer​: ​La-Râ Hinckeldeyn

Production Coordinator​: ​Ashley Goodwin

CG Lead​: ​Ajit Menon

CG – Modeling/Texturing​: ​Constance Bensen, Ivan Joy

CG - Animation​: ​Hannah Lee

CG - FX​: ​Yimo Xu

CG – Lighting/Rendering​: ​Billy Dangyoon Jang, Juan Carlos Barquet

TELECINE

Telecine Company​: ​Company 3

Colorist​: ​Tom Poole

MIX

Mix Company​: ​Sonic Union

Mixer​: ​David Papa

MUSIC

Music​: ​Spirit In The Sky

Artist​: ​Norman Greenbaum

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