Fox Sports: Ring Walk by Wieden + Kennedy New York

Client: Fox Sports
Date: Feb 2019
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As a key part of Fox's four-year, multi-platform agreement with Premier Boxing Champions (PBC), Fox is gearing up to broadcast its first Pay-Per-View with a huge fight, featuring the two best pound-for-pound fighters in boxing today: IBF Welterweight Champion Errol Spence Jr. will defend his title against four-division World Champion and current WBC Lightweight Champion Mikey Garcia on March 16 at AT&T Stadium in Dallas.

To promote the fight, Fox created a cinematic promo spot with agency Wieden+Kennedy New York, showcasing Spence and Garcia as they prepare for one of the biggest fights of their careers. The spot, 'Ring Walk,' was directed by Salomon Ligthelm and features the journey, both literally and figuratively, that the boxers are taking to get to the ring.


Brand: Fox Sports

Client: Robert Gottlieb

Agency: Wieden+Kennedy, New York

Executive Creative Director: Karl Lieberman

Creative Director: Gary Van Dzura

Art Director: Nathan Wigglesworth

Copywriter: Matt Herman

Head of Integrated Production: Nick Setounski

Executive Producer: Alison Hill

Producer: Sam Pasquesi

Account Director: Matt Angrisani

Account Executive: Liz Lindberg

Head of Business Affairs: Patrick O'Donoghue

Business Affairs Manager: Lindsey Timko

Business Coordinator: Madeleine Hale

Project Management: Yann Samuels

Production Company: Stink Films

Director: Salomon Ligthelm

Producer (Stink): Alex Friedman

Director of Photography: Shabier Kirchner

Music: Human

Executive Producer (Human): James Wells

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