Fox Sports: advert-top-1 by Wieden+Kennedy New York
- Location:
The NFL’s Thursday Night Football, Presented by Bud Light on Fox debuts September 27, and the network is prepared with the new ‘Now It’s a Game’ campaign by Wieden+Kennedy New York. It celebrates a schedule full of marquee NFL matchups with an ‘anthem’ spot and six individual key matchup spots, directed by award-winning filmmaker Craig Gillespie (I, Tonya).
The campaign shows every-day fanatics – such as a dentist, a mechanic and a young student – talking up Thursday Night Football on Fox at work and on-the-go. The fast-talking spots show that each fan is well-versed in the game, the teams involved and the matchup. The cadenced banter is accented by quick hits of the players crashing together, various animal shots representing the team mascots, and plenty of football action.
It also features NFL stars Jared Goff, Ndamukong Suh and Saquon Barkley along with Fox Sports’ broadcaster Joe Buck and Pro Football Hall of Fame colleagues Troy Aikman, Michael Strahan, Terry Bradshaw and Howie Long. An unbridled enthusiasm for the new slate of games is shared by them all, in conversation with peers, passengers and patients – a common theme leading to the realizations that “This is different!” and “Man, these games are good!”
Credits
FOX SPORTS
EVP Marketing
Robert Gottlieb
SVP Marketing
Bill Battin
VP Creative
Blake Danforth
VP Marketing
Keith Hritz
Senior Brand Director
Keri Gajewski
Creative Director
Javier Castillo
Director of Production
Claudina Mercado
Production Assistant
John Tyler Osborn
Associate Producer
Andrew Harwood
W+K NEW YORK
Executive Creative Director
Karl Lieberman
Creative Directors
Gary Van Dzura, Laddie Peterson
Copywriters
Matt Herman, Matt Mulvey
Art Director
Lawrence Melilli
Head of Integrated Production
Nick Setounski
Executive Producer
Alison Hill
Producer
Jacob Lincoln
Fox Talent Producer
Dom Tunon
Group Account Director
Mike Welch
Account Director
Matt Angrisani
Account Supervisor
Liz Lindberg
Project Manager
Yann Samuels
Director of Business Affairs
Patrick O’Donoghue
Business Affairs
Lindsey Timko,
Traffic
Sonia Bisono
PRODUCTION
Production Company
MJZ
Director
Craig Gillespie
Executive Producer
Emma Wilcockson
Line Producer
DebTietjen
Director of Photography
Joost Van Gelder
EDITORIAL
Editorial Company
Spot Welders
Editor
Haines Hall and Paul Sabater
Post Producer
Dustin LaForce and Carolina Padilla
Executive Producer
Editorial Assistant
VFX
VFX Company
Creative Director/VFX Supervisor
VFX Producer
VFX Artists
Houdini Artists
GFX Artist
Production Coordinator
Production Assistant
Spot Welders:
Managing Partner: David Glean
Managing Director/Executive Producer: Carolina Padilla Editor: Paul Sabater and Haines Hall
Assistant Editors: JC Nunez, Austin Lewis, Luke McIntosh, Alexa Vallejo, Tim Forster Producer: Dustin LaForce and Carolina Padilla
Finishing: Bonfire
Conform: Brendan O'Neil
Anthem Finishing: SHIPPING+HANDLING
Managing Director: David Glean Creative Director: Casey Price Flame Artist: Renée Tymn Executive Producer: Scott Friske Producer: Dustin LaForce
TELECINE
Telecine Company
Company 3
Colorist
Tom Poole
Producer
Alexandra Lubrano
MIX
Mix Company
Sound Lounge
Mixer
Tom Jucarone
Senior Producer
Becca Falborn
SOUND DESIGN
Company
Sound Lounge
Sound Designer
Marshall Grupp
Senior Producer
Becca Falborn
