Fox Sports: Goliath, Warrior, Finisher by Wieden+Kennedy New York

Client: Fox Sports
Date: Apr 2019
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With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under their belts, the US Women’s Soccer Team isn’t just one of the best women’s teams, but one of the greatest sports teams of all time. To showcase the unapologetic fierceness of the national team as they head into the 2019 Women’s World Cup, the campaign entitled ‘All Eyes On Us’ pays homage to the legacy built by Mia Hamm and Abby Wambach.

Fox Sports teamed up with Wieden+Kennedy New York to celebrate one of the greatest teams in sports history in a campaign that displays why the team is so dominant on the world stage.

In ‘Goliath,’ the whole team is featured as a Goliath with many Davids trying to knock them down. A voice over states, “This Goliath isn’t just bigger, or faster, she wants it more,” as the team charges in slow motion towards the camera.

‘Warrior’ centers on Megan Rapinoe, with scenes of her getting slide tackled and knocked down, but always getting up and scoring. ‘The Finisher’ focuses on Alex Morgan. They call her the finisher because “she’s the last thing they’ll see, before it’s too late.”

Credits

FOX SPORTS

EVP, Head of Marketing

Robert Gottlieb

SVP, On-Air Promotions

Bill Battin

SVP, Consumer Marketing

Whit Haskel

VP, Brand Marketing

Nancy MacDonald

VP Creative

Blake Danforth

Sr. Creative Director

Steve Lewis

VP, Production

Claudina Mercado

Director, On-Air Promotions

Jessica Scharer, Meghan de Andrade

Production Assistant

John Tyler Osborn

W+K NEW YORK

Executive Creative Director

Karl Lieberman

Creative Directors

Gary Van Dzura, Christine Gignac

Copywriters

Matt Mulvey

Art Director

Lawrence Melilli, Meredith Marino

Head of Integrated Production

Nick Setounski

Executive Producer

Alison Hill

Producer

Dom Tunon

Account

Mike Welch, Matt Angrisani, Alex Scaros, Liz Lindberg

Project Management

Yann Samuels, Carly Lissak

Director of Business Affairs

Patrick O’Donoghue

Business Affairs

Lindsey Timko, Andrea Sierra, Madeleine Hale

Traffic

Sonia Bisono

PRODUCTION

Production Company

Supply & Demand

Director

Joseph Kahn

Executive Producer

Tim Case and Jeff Scruton

Line Producer

Ron Mohrhoff

HoP

Nathan de la Ronda

Director of Photography

Robert Elswit

EDITORIAL

Editorial Company

FinalCut

Editor

Spencer Campbell

Post Producer

Penny Ensley

Executive Producer

Sarah Roebuck

Assistant Editor

Lucas Moesch

VFX

VFX Company

JAMM

VFX Supervisor, Lead Flame Artist

Patrick Munoz

VFX Supervisor, Flame Artist

Jake Montgomery

VFX Supervisor, CG Artist

Andy Boyd

Lead Flame Artist

Brian Hajek

Nuke Compositor

Rodrigo Jiminez

CG Lead

Zak DiMaria

CG Artist

Ben Martin, Juan Salazar

Executive Producer

Asher Edwards

Producer

Ashley Greyson

COLOR GRADE

Telecine Company

Company3

Colorist

Tom Poole

Producer

Alexandra Lubrano

MIX

Mix Company

Sound Lounge

Engineer

Rob Sayers

Producer

Lauren Mullen

SOUND DESIGN

Audio Sound Design Facility

Grand Central Sound Studio

Sound Designer

Raja Seghal, Aaron Taffel, Gary Turnbull

Audio Producer

Molly Butcher

MUSIC

Title

The Hunt

Artist

Jonny Greenwood

MUSIC CONSULTANCY

Company

Premier Music Group

Music Consultants

Rob Semmer, Claire Hecamp

COMPOSED MUSIC

Music House

Storefront Music

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Added 18 October 2019
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