Equinox: advert-body-1 by Wieden+Kennedy New York

To celebrate Pride, Equinox is helping to expand the way we celebrate the LGBTQA community by adding 20 more letters to LGBTQA.

Together with the LGBTQA Community Center, creative agency Wieden+Kennedy New York, director Jordan Bahat and choreographer Andrew Winghart, Equinox created a five-minute film, LGBTQAlphabet: Six Letters Will Never Be Enough, that expands the definition of LGBTQA into a full alphabet with 26 distinct opportunities to proudly communicate who you are and how you love.

Words from Ally to Ze | Zir are brought to life through a series of dance vignettes each corresponding to a world associated with LGBTQA identity.

The film debuted on Equinox’s social channels on June 5. The campaign also includes short versions of the film, spelling out words like Love and Pride, and are designed to be shared across social media. Equinox donated to the LGBTQA Community Center as a thank you for their partnership in the making of this video.